Observed Signal · Apr 28, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Creator Authority Joins LinkedIn Marketing Partner Program
Creator Authority, a B2B-focused influencer marketing agency, has joined the LinkedIn Marketing Partner Program to help brands launch creator-led campaigns on LinkedIn. The agency offers full-service capabilities — including strategy, creative direction, creator sourcing, paid amplification, compliance, and reporting — and lists clients such as SAP, Notion, Dropbox, HubSpot, Webflow, Upwork, Amazon, and Canva. The announcement cites industry momentum for creator marketing (a 171% year-over-year increase in investment) and LinkedIn research showing high buyer reliance on thought leaders (87%) and direct influence from creator content (82%). Brendan Gahan, Creator Authority’s CEO and founder, and Jonathan Hunt, VP of HubSpot Media, are quoted on the partnership and the agency’s role in amplifying creator voices for B2B buyers.
Partnership expands agency access to LinkedIn's professional audience and supports B2B creator marketing growth, but is not an industry-shifting platform policy or technical release.
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Key Takeaways & Evidence Grounding
- Creator Authority joined the LinkedIn Marketing Partner Program.
- Creator Authority is a B2B-focused influencer marketing agency that works with SAP, Notion, Dropbox, HubSpot, Webflow, Upwork, Amazon, and Canva.
- The agency provides strategy, creative direction, creator sourcing, paid amplification, compliance, and reporting for influencer campaigns.
- The article cites a 171% year-over-year increase in investment in creator marketing and says 61% of B2B marketing leaders plan to increase creator content spend.
- LinkedIn research quoted: 87% of B2B buyers refer to thought leaders when making purchase decisions and 82% say creator content directly influences them.
Connected Companies & Entities
10 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
LinkedIn Launches Creator Marketplace for B2B
LinkedIn has launched a Creator Marketplace inside Campaign Manager to help brands discover, vet and partner with B2B creators. The marketplace combines discovery, insights and partnership tools to pair subject-matter experts with brands; creators must opt in and will retain control over collaborations, with a monetisation tab coming to profiles. LinkedIn also introduced BrandWorks — a team of brand, creative and content experts (with hires from TikTok, Meta and X) — and a self-serve BrandLink video inventory product. Creator Marketplace is in alpha for select brands and creators in North America (English-only); organic content discovery and BrandLink are available globally. LinkedIn positions the move as supporting the growing B2B creator economy and emphasises trust and credibility as drivers of creator-led marketing.
Are LinkedIn Creators the Next Big Thing?
This Hands On column (published August 26, 2026) argues that LinkedIn is increasingly functioning as a creator platform with particular relevance for B2B collaborations. Anastasia Barner — founder of FeMentor and a LinkedIn Business Creator — outlines how brands and influencers can leverage LinkedIn profitably. The piece is part of HORIZONT's 'Hands On' format, which offers practical tips for using AI tools and related technologies. The article frames LinkedIn's creator growth as an opportunity for B2B influencer strategies rather than a platform policy or product change.
LinkedIn launches B2B creator marketplace (alpha)
LinkedIn has launched its first creator marketplace in alpha, embedded inside Campaign Manager to help marketers discover and vet B2B creators at scale. The marketplace offers searchable creator cards (followers, post volume, engagement, content samples) and deeper “creator insights” (impressions, engagement, bio, audience demographics by industry, job title and location). Creators must opt in to share data and can be contacted via email or their LinkedIn profile. The alpha is available to select brands and creators in North America and supports English content only; LinkedIn said additional regions will be added in coming months. LinkedIn already offers related tools such as BrandLink, TopVoice360 and Advice Sessions.
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