Observed Signal · Oct 23, 2025 · Technical Release · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
BRAVE Boosts APAC Infrastructure for Enhanced Ad Performance
BRAVE, a supply-side platform (SSP), announced expansion of its global infrastructure with new APAC data centres in Singapore, in collaboration with infrastructure-as-a-service provider servers.com. The deployment aims to deliver faster latency, higher availability, and secure delivery across mobile, web, and connected TV formats, complementing BRAVE’s existing proprietary infrastructure. The in-region expansion will also support AI-powered curation and traffic shaping to reduce bid response times and improve outcomes for publishers and demand partners. BRAVE’s founder and CEO, Amir Sharer, described the move as part of a long-term strategy to meet partners with faster response times and greater reliability, while servers.com’s Bradley Lewington emphasized the proximity to publishing partners in Singapore. This investment is positioned as one of BRAVE’s ongoing global infrastructure initiatives to enable precision, performance, and transparency at scale for APAC publishers and buyers.
Expansion of APAC infrastructure with a partner to improve latency, resilience, and regional performance; signals growth in ad tech infrastructure.
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Key Takeaways & Evidence Grounding
- BRAVE expands its APAC infrastructure with new data centres in Singapore (23 October 2025).
- In collaboration with servers.com, BRAVE deploys Singapore data centres to serve APAC publishers and demand partners.
- The deployment aims to lower latency, increase resilience, and enable high-capacity networking for faster auctions and reliable delivery across mobile, web, and CTV.
- The expansion supports BRAVE’s omnichannel SSP operations across mobile, web and connected TV, and enables in-region AI-powered curation and traffic shaping.
- BRAVE describes the investment as part of ongoing global infrastructure efforts to deliver precision, performance, and transparency at scale.
Connected Companies & Entities
4 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
BRAVE Boosts Monetisation with Direct Publisher Integrations
BRAVE announced a wave of direct publisher integrations aimed at streamlined monetisation at global scale. The initiative adds direct integrations with publishers including WeatherBug, Cleverside, Refinery89, Way2News, among others, expanding BRAVE’s partner-first infrastructure to reach hundreds of millions of daily users across North America, Europe, LATAM, and India. Amir Sharer, Founder & CEO of BRAVE, described the move as strengthening yield, reducing friction, and delivering cleaner auctions and better user experiences. The onboarding is lightweight, with many integrations activated in days. Early performance signals show a 55% increase in bid rates versus prior indirect setups and a 257% improvement in fill rates, along with reduced latency and stronger ad viewability. The expansion underscores BRAVE’s strategy to maximise transparency and efficiency in programmatic supply by enabling direct access to premium demand and reducing fraud exposure for advertisers and publishers alike.
BRAVE and Roqad Team Up for Privacy-First Ad Solutions
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Carsten Schwecke to Lead Retail Media at MediaMarktSaturn
Carsten Schwecke, formerly Chief Commercial Officer at RTL Deutschland and previously head of marketing at Seven.One Entertainment Group, will become co-CEO and Managing Director of MediaMarktSaturn Marketing GmbH on November 1, 2026, leading the retail media and partner marketing unit jointly with CMO Michael Schuld. Schwecke focuses on expanding first-party data activation, offsite media, and the publisher business, broadening the growth strategy beyond retail media and partner marketing. He succeeds Boris Prondzinski and Torsten Ahlers, who are leaving amicably; Ahlers supports the handover until January 31, 2027. In fiscal year 2024/25, retail media revenue reached around 91 million euros, up from about 5 million three years earlier. For offsite expansion, MediaMarktSaturn partners with Unlimitail.
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