Observed Signal · Jul 5, 2023 · Analysis · Source: CMSWire · Impact: 3/5 · Sentiment: Neutral
Brands Must Build Trust Beyond ChatGPT to Survive AI
This editorial by Chad S. White discusses the impact of generative AI on SEO and brand trust. It argues that brands need to protect their content from AI training and build direct relationships with audiences via email and other first-party channels. The article cites examples like Getty Images suing Stable Diffusion and Shutterstock partnering with OpenAI. It advises gating content and leveraging email marketing to mitigate the disruption of search by generative AI.
Editorial discussing generative AI's impact on SEO and email marketing, relevant to marketing technology.
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Key Takeaways & Evidence Grounding
- ChatGPT reached 100 million users within two months of launch.
- Microsoft and Google are investing billions into generative AI.
- Getty Images is suing Stable Diffusion over copyright infringement.
- Shutterstock partnered with OpenAI to sell contributor content as AI training data.
- Brands are advised to gate content and build first-party audiences via email.
Connected Companies & Entities
8 Entities mapped“Shutterstock is instead partnering with OpenAI, having decided that it has the right to sell its contributors’ content as training material ...”
“Microsoft, Google and others are investing tens of billions of dollars into generative AI engines....”
“Getty Images’ is suing Stable Diffusion over copyright violations in training its AI....”
“Microsoft, Google and others are investing tens of billions of dollars into generative AI engines....”
“Shutterstock is instead partnering with OpenAI, having decided that it has the right to sell its contributors’ content as training material ...”
“TikTok faces growing bans around the world....”
“Chad S. White is Group Vice President of CRM Strategy at Zeta Global....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Fired OpenAI Researchers Dispute Misconduct Claims, Warn of Chilling Effect
Three OpenAI safety researchers, Jasmine Wang, Tomek Korbak, and Mikita Balesni, who were fired last week, have published an open letter denying allegations of mishandling sensitive information. They warn that their dismissal creates a chilling effect that stifles AI safety work and open dialogue within the company. The researchers say they acted in good faith and within company norms, and that the reasons for their firing are unclear. They urge OpenAI to uphold its commitments to third-party safety auditors and maintain a transparent culture. OpenAI responded with an internal memo denying retaliation and stating that employees are not terminated for raising concerns, but did not address specific policy violations or circumstances of the dismissal. The dispute highlights tensions between internal safety research and company communication policies at a time when OpenAI faces scrutiny over safety incidents.
AI Leaderboard Arena Raises $200M at $3.1B Valuation
Arena, the AI leaderboard platform that originated as a UC Berkeley research project, has raised a $200 million Series B round at a $3.1 billion valuation. The round was led by Lightspeed Venture Partners and Khosla Ventures, with participation from Salesforce Ventures, 01 Advisors, Dell Technologies Capital, Endeavor Catalyst, a16z, Felicis, and others. This follows the company's announcement in June that it reached $100 million in annualized run-rate revenue. Arena provides a crowdsourced platform where users rate AI model outputs, and it has introduced a commercial product called AI Evaluations to offer detailed performance analytics. The company has also added a new 'alignment' category to its leaderboard, ranking models on issues like unauthorized actions and deceptive completion. Arena's valuation has nearly doubled in about 10 months, from $1.7 billion post-money in January to $3.1 billion now.
AWNY, Jupiter Fest Spotlight Agentic Ads and Open Web
Advertising Week New York and the inaugural Jupiter Festival Miami highlighted the industry's shift toward agentic advertising and anxieties about the open web's future. Major announcements included TikTok's off-platform ad expansion and a new AI shopping agent, Meta's AI campaign assistant testing, and OpenAI's visual ads introduction. Paramount's $110 billion acquisition of Warner Bros. Discovery closed, forming Skydance. Key themes were the threat of AI to publisher traffic, the rise of AI visibility tools, the early stage of agentic media buying, unsolved cross-platform measurement, and the booming sports and retail media sectors. Deals included PubX's acquisition of Compliant and a $5 million Series A, and OpenAI's reported $30 billion round talks with BlackRock and UAE investors.
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