Observed Signal · Aug 13, 2026 · Partnership · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
beIN Sports Connect Now on Prime Video Channels
beIN SPORTS CONNECT is now available as a subscription channel on Prime Video Channels in the United States. The offering gives Prime Video subscribers access to live coverage of major European football leagues, South American competitions (CONMEBOL Libertadores and Sudamericana), African club tournaments (CAF Champions League, CAF Confederation Cup, CAF Women’s Champions League) and the TotalEnergies CAF Africa Cup of Nations, plus other sport coverage including elite fight sports, Premier Padel, FIBA Basketball and Olympic sports. beIN MEDIA GROUP said the Prime Video launch expands access and supports its direct-to-consumer strategy. The channel is available through a Prime Video account for $5.99 per month or $59.99 per year.
Expands distribution of a sports streaming service onto a major streaming storefront (Prime Video), increasing OTT subscription options and direct-to-consumer reach but not a major industry-shifting policy or platform change.
Track Prime Video Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- beIN SPORTS CONNECT launched as a subscription channel on Prime Video Channels in the U.S.
- Subscription pricing via Prime Video is $5.99 per month or $59.99 per year.
- beIN’s Prime Channel offers live coverage of European leagues, CONMEBOL Libertadores and Sudamericana, CAF Champions League, CAF Confederation Cup, CAF Women’s Champions League, and the TotalEnergies CAF Africa Cup of Nations.
- Additional sports on the channel include elite fight sports, Premier Padel, FIBA Basketball, and Olympic sports.
- Roy Meyeringh (beIN MEDIA GROUP North America) said the launch expands access and strengthens beIN’s direct-to-consumer strategy.
Connected Companies & Entities
3 Entities mapped“beIN SPORTS CONNECT is now available as a subscription on Prime Video Channels in the U.S....”
“You can sign up for $5.99 per month or $59.99 per year to get access through your Prime Video account....”
“© 2025 Cord Cutters News. All rights reserved....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Amazon Brings NBA League Pass to India
Amazon has launched the NBA League Pass as an add-on on Prime Video in India, marking a major push into the country's live sports streaming market. The service debuted with three monthly pricing tiers — Team Pass (₹199), League Pass (₹219) and League Pass Premium (₹329) — and will make select marquee games available to all Prime members at no extra cost. The move aims to expand Prime Video beyond cricket, capitalizing on a growing basketball fanbase and competing with local rivals such as Disney+ Hotstar and JioCinema. The launch will test demand for paid premium sports streaming in a competitive, price-sensitive market.
Prime Video, Mediapro Team for Spanish NBA Feed
Prime Video (Amazon) has partnered with Mediapro to produce dedicated Spanish-language NBA broadcasts for viewers in Latin America and the U.S. The new feed, which went live on 2025-10-28, will be produced from Mediapro’s Mexico City production hub and include pre- and post-game shows. The agreement expands Mediapro’s NBA production remit (including recent Spain duties) to cover more than 300 games across the regions. The offering is part of Prime Video’s landmark 11-year NBA rights deal and targets Hispanic audiences, with the partnership cited as addressing a potential audience of over 400 million viewers. The move increases localized CTV/streaming sports inventory and advertiser opportunities targeting Spanish-speaking viewers.
Hyundai launches Ioniq 3 with multi-channel campaign
Hyundai is launching the Ioniq 3 with a comprehensive communications campaign under the claim 'Mehr als Freiheit.' The campaign includes national TV, radio, Connected TV, social media, print, and out-of-home advertising, with special placements at high-traffic locations like Frankfurt Airport, Kurfürstendamm in Berlin, Stachus in Munich, and 'The Whale' in Hamburg. A key element is the 'Hyundai Power Brunch' dealer event on October 17, the market launch day, inviting customers nationwide. The vehicle is also integrated into the UEFA Champions League sponsorship, with a 30-second spot running on Amazon Prime during matches. The Ioniq 3 targets the growing B-segment and is positioned as a fully electric model for various life situations, emphasizing individual mobility and freedom.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.