Observed Signal · Oct 28, 2025 · Partnership · Source: State of Streaming · Impact: 3/5 · Sentiment: Positive
Prime Video, Mediapro Team for Spanish NBA Feed
Prime Video (Amazon) has partnered with Mediapro to produce dedicated Spanish-language NBA broadcasts for viewers in Latin America and the U.S. The new feed, which went live on 2025-10-28, will be produced from Mediapro’s Mexico City production hub and include pre- and post-game shows. The agreement expands Mediapro’s NBA production remit (including recent Spain duties) to cover more than 300 games across the regions. The offering is part of Prime Video’s landmark 11-year NBA rights deal and targets Hispanic audiences, with the partnership cited as addressing a potential audience of over 400 million viewers. The move increases localized CTV/streaming sports inventory and advertiser opportunities targeting Spanish-speaking viewers.
Adds localized Spanish-language live-sports CTV inventory from a major streamer (Prime Video) as part of a long-term NBA rights deal, expanding ad opportunities and Hispanic audience targeting but not a market‑shifting policy or technical change.
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Key Takeaways & Evidence Grounding
- Prime Video (Amazon) partnered with Mediapro to produce Spanish-language NBA broadcasts for Latin America and the U.S.
- The new Spanish-language feed went live on 2025-10-28 and will be produced from Mediapro’s Mexico City hub with pre- and post-game shows.
- The agreement expands Mediapro’s NBA production remit (including Spain) to cover more than 300 games across the regions.
- The feed is part of Prime Video’s 11-year NBA media-rights deal and targets a potential Spanish-speaking audience of over 400 million viewers.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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Amazon Brings NBA League Pass to India
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ESPN NBA Viewership Soars Early in $76B Deal
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