Observed Signal · May 19, 2026 · Business Update · Source: Adweek · Impact: 2/5 · Sentiment: Positive
At The Moment Media Hits $1M Revenue
At The Moment (ATM), a B2B video media venture launched by Rob Wheeler in May 2025, generated more than $1 million in revenue between May 2025 and May 2026, entirely from sponsorships, and is already profitable. The lean operation uses 11 full-time editors across time zones plus an AI tool to sort footage, and Christine Rader serves as managing editor. ATM's audience skews toward the buy side (brands and agencies ~60%). Its formats include Moment Makers, Moments That Matter and Merging Moments. Sponsors in the first year included Disney, NBCUniversal, WPP, DirecTV, Magnite and T‑Mobile Advertising, typically via 12‑month, six‑figure deals. The company is reinvesting earnings in editorial tools, a global editorial bench and plans a year‑end event, The Moment Awards, while exploring a content‑studio arm.
Shows a viable sponsor-funded B2B video publisher model and advertiser appetite for event-focused coverage, but the impact is limited to niche publisher business models rather than the broader AdTech ecosystem.
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Key Takeaways & Evidence Grounding
- At The Moment launched in May 2025 and produced video-focused B2B coverage.
- ATM reported more than $1 million in revenue between May 2025 and May 2026, sourced entirely from sponsorships.
- The company is profitable and reinvesting earnings into editorial tools, global editors, and a planned year-end awards show.
- Team composition: Christine Rader is managing editor; ATM works with 11 full-time editors and an AI tool to sort footage for fast turnaround.
- First-year sponsors included Disney, NBCUniversal, WPP, DirecTV, Magnite and T-Mobile Advertising; newsletter 'Your ATM Withdrawal' reaches over 17,000 readers including 300+ CMOs.
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MNTN's CTV Ad Revenue Soars 31% Year-Over-Year!
MNTN, a self-serve CTV advertising platform, reported continued growth in Q3 2025 with $70 million in revenue, up 31% year over year from $57 million in Q3 2024. For Q4 2025, the company guided revenue of $85.5 million to $86.5 million, roughly 34% year-over-year growth, noting these figures exclude the ongoing impact of divesting Maximum Effort (Ryan Reynolds-founded agency). Over the last six quarters, MNTN has averaged about 40% YoY growth. SMB revenue rose from 6% of total last year to 15% in the latest quarter, while the customer expansion rate exceeded 115%. Inbound leads now constitute about 75% of total leads, up from ~2% three years ago, aided by increasing self-sign-ups. The company also launched QuickFrame AI in beta, an AI platform built from a video creation marketplace acquired in 2022. Notably, 97% of MNTN customers have never run a TV ad before.
DIRECTV Adds Screambox and Dove Channel
Cineverse announced that DIRECTV customers now have SVOD access to two additional on-demand channels: Screambox and Dove Channel. Screambox caters to horror fans with a monthly refreshed lineup of genre films and series, including titles like Black Christmas, Terrifier 2 and 3, and BBC series Bedlam and Being Human. Dove Channel offers romance and heartwarming content, with titles such as Loving Every Minute, Romantic Friction, Love at the Lodge, and series like Life with Derek and H2O: Just Add Water. Alexandra Viglione, Cineverse SVP of Partnerships and Business Development, highlighted that fandom-driven channels drive engagement, subscriptions, and revenue for distribution partners while reducing churn. The expanded partnership with DIRECTV aims to reach passionate audiences across preferred viewing platforms.
DIRECTV Adds CW to MySports Sports-Only Streaming Package
DIRECTV has expanded its MySports Genre Pack, a lower-cost sports-focused streaming package, by adding local CW affiliates at no extra charge. The change, effective this week, provides direct access to the local CW station in markets where the network is carried, instead of relying solely on secondary pathways through other included services. MySports launched in early 2025 as a streamlined alternative to fuller Signature packages, priced at $64.99 per month after introductory discounts. The package includes over 20 sports channels plus ESPN Unlimited. Local ABC, CBS, Fox, and NBC affiliates were already included. CW affiliates carry live sports like ACC college football, NASCAR, WWE NXT, and select Pac-12 contests. The addition simplifies access and fills a previous gap. Availability depends on market and service address. The package remains cheaper than broader Signature tiers, with optional add-ons like MyHome Team mini-pack for regional sports networks and MySports Extra for NFL RedZone.
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