MasterClass
MasterClass is a subscription platform for premium expert-led video learning.
MasterClass operates in the Publisher & Media Owner segment.
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Distinction
MasterClass is not a general-purpose marketing platform or adtech vendor. It is primarily a premium digital learning and content subscription business, with a secondary enterprise training offer.
- Founded
- Unknown
- Headquarters
- 475 Brannan Street Suite 230, San Francisco, California, United States
- Core Segment
- Publisher & Media Owner
- Company Size
- 201–500
- Official Links
- Website
- Verified
- 2026-04-21
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MasterClass: About
The company creates and licenses premium original educational video content, packages it into a subscription catalogue, and distributes it directly through its own digital platform. It extends that model through enterprise learning subscriptions for organisations and through higher-value structured certificate products for professional upskilling.
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Media Channel
MasterClass: Market Position
MasterClass is a US-based digital learning and content platform operated by Yanka Industries, Inc. It primarily sells subscription access to a catalogue of professionally produced, on-demand video classes taught by high-profile experts and celebrities. The platform is consumer-oriented at its core, with content delivered across web, mobile and TV devices, and it also monetises structured certificate programmes sold separately from the core subscription.
MasterClass: Frequently Asked Questions
What is MasterClass?
MasterClass is a digital learning platform that sells access to premium on-demand video classes taught by recognised experts and public figures.
Who uses MasterClass?
It is used by individual learners and hobbyists, as well as HR and learning teams that buy MasterClass at Work for employee development.
How does MasterClass make money?
It makes money mainly from consumer subscriptions, plus enterprise seat-based licences and separately priced certificate programmes.
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