MasterClass

At The Moment Media Hits $1M Revenue

At The Moment (ATM), a B2B video media venture launched by Rob Wheeler in May 2025, generated more than $1 million in revenue between May 2025 and May 2026, entirely from sponsorships, and is already profitable. The lean operation uses 11 full-time editors across time zones plus an AI tool to sort footage, and Christine Rader serves as managing editor. ATM's audience skews toward the buy side (brands and agencies ~60%). Its formats include Moment Makers, Moments That Matter and Merging Moments. Sponsors in the first year included Disney, NBCUniversal, WPP, DirecTV, Magnite and T‑Mobile Advertising, typically via 12‑month, six‑figure deals. The company is reinvesting earnings in editorial tools, a global editorial bench and plans a year‑end event, The Moment Awards, while exploring a content‑studio arm.

State of Streaming Adds MasterClass Profile

State of Streaming hosts a directory entry for MasterClass, describing it as a premium educational streaming app. The profile lists MasterClass's parent (MasterClass Inc.), headquarters (San Francisco, CA), founding year (2015), and positions it in the 'subscription niche'. The page also aggregates recent State of Streaming article headlines and site resources (articles, briefing, podcast, directory, asset library) and shows a 2026 copyright footer.

Anthropic's Claude Grows from $1B to $19B ARR

Amol Avasare, Head of Growth at Anthropic, describes an unusually rapid expansion for Anthropic and its Claude product—reporting growth from $1 billion to over $19 billion in ARR within 14 months. The interview outlines how Anthropic uses Claude itself to automate growth experiments (an internal tool called “CASH”), emphasizes activation as a top growth lever for AI products, and favors a 70/30 allocation toward big bets rather than many small experiments. Avasare also discusses organizational practices—suggesting PM-to-engineer ratios may need to shift, using Claude Cowork to detect Slack misalignment, and how the company’s focus on AI coding generated a research flywheel that accelerated model development. The piece includes personal background on Avasare (previous roles at Mercury and MasterClass and a traumatic brain injury) and references related Anthropic products like Claude Code and Claude Cowork.