Observed Signal · Feb 27, 2023 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Negative
Another Twitter Layoff Wave Hits
Twitter carried out another round of large-scale layoffs, extending a period of workforce reduction that began with Elon Musk’s November pledge to cut about half the staff. The latest round reportedly affected hundreds of employees—about 10% of the remaining 2,000—spanning data scientists, product managers, and engineers. Former employees reportedly learned of their termination only after being unable to log into company laptops or accounts, per The New York Times. Among those laid off was Esther Crawford, a product manager who had led the product organization and was associated with Musk during the takeover. Twitter’s headcount had fallen from roughly 7,500 in November 2022 to fewer than 2,000. The article notes parallels with other tech giants—Google, Spotify, Amazon, Microsoft, and Meta—whose own layoff waves reflect ongoing cost-cutting and attempts to diversify revenue streams in the tech ecosystem.
Significant layoffs at a major platform; part of broader tech layoffs.
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Key Takeaways & Evidence Grounding
- Twitter cut roughly 200 employees, about 10% of its remaining 2,000 staff.
- Elon Musk announced in November 2022 a plan to cut 50% of Twitter's staff.
- Esther Crawford, product manager, was among those laid off.
- Twitter headcount fell from about 7,500 in November 2022 to under 2,000.
- New York Times reported layoffs were learned via login/account access failures.
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Instagram Edits App Now Supports Carousel Creation
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