Observed Signal · Aug 4, 2026 · Hiring · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Hiring / Media Sales Market: Annick Cochard to Lead Ringier Sports Sales
Ringier Advertising has created a new Head of Sports Sales & Strategic Partnerships role and appointed Annick Cochard to lead the company's sports monetization, strategic partnerships and cross-department projects for Ringier Medien Schweiz. Chiara Rusch will take over Cochard's previous team responsibilities for Food, Mobility and Travel while continuing as Head of Sales International. Cochard has been with Ringier Advertising since 2021 and previously led the Blick sales team from August 2023. The sports portfolio noted for further development includes brands such as Blick, kicker, sport.ch, blue News and DAZN. Thomas Passen, Managing Director of Ringier Advertising, commented on the appointments.
Publisher-level sales leadership change at Ringier affects sports inventory and partnership strategy in the Swiss market; relevant to media buyers and partners but not industry-shifting globally.
Key Takeaways & Evidence Grounding
- Annick Cochard was appointed Head of Sports Sales & Strategic Partnerships at Ringier Advertising.
- Cochard will oversee sports monetization, strategic partnerships and cross-department projects for Ringier Medien Schweiz.
- Ringier's sport portfolio cited includes the brands Blick, kicker, sport.ch, blue News and DAZN.
- Annick Cochard joined Ringier Advertising in 2021 and had led the Blick sales team since August 2023.
- Chiara Rusch will assume Cochard's former areas (Food, Mobility, Travel) and continues as Head of Sales International.
Connected Companies & Entities
6 Entities mappedDAZN
Sports streaming platform monetised by subscriptions, advertising and adjacencies.
“Dazu gehört laut Mitteilung unter anderem die Weiterentwicklung des Sportportfolios von Ringier Advertising mit Marken wie Blick, kicker, sp...”
persoenlich.com
Swiss trade publisher for communications and marketing professionals.
Olympia-Verlag
German sports publisher behind kicker and related advertising services.
“Dazu gehört laut Mitteilung unter anderem die Weiterentwicklung des Sportportfolios von Ringier Advertising mit Marken wie Blick, kicker, sp...”
Blick
Swiss digital news publisher with advertising and premium subscriptions.
“Dazu gehört laut Mitteilung unter anderem die Weiterentwicklung des Sportportfolios von Ringier Advertising mit Marken wie Blick, kicker, sp...”
Ringier
Swiss media, marketplaces and publishing software group.
“Annick Cochard hat bei Ringier Advertising die neu geschaffene Leitung des Sportgeschäfts und der strategischen Partnerschaften übernommen....”
Ringier Advertising
Swiss media sales house for Ringier’s cross-channel advertising inventory.
“Annick Cochard hat bei Ringier Advertising die neu geschaffene Leitung des Sportgeschäfts und der strategischen Partnerschaften übernommen....”
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