Print Press & Magazine Publishing · Publisher & Media Owner
Blick
Swiss digital news publisher with advertising and premium subscriptions.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Ringier AG
- Entity type
- BUSINESS_UNIT
- Headquarters
- Switzerland
- Market cluster / sector
- Print Press & Magazine Publishing
- Market role
- Publisher & Media Owner
- Official website
- blick.ch
What Blick does
The business model is a hybrid digital publishing model. Blick creates editorial content to attract large consumer audiences, converts part of that audience into recurring digital subscribers through its Blick+ paywall, and sells the remaining attention through advertising and branded content products. Value is created by combining scale, frequency of news consumption, and premium editorial inventory that advertisers can use for both reach and native storytelling.
Category differentiation
This entity is the Blick publishing brand and digital news platform operated by Ringier AG, not the whole of Ringier’s multinational portfolio. It is a publisher and media property, not a standalone adtech vendor or software company.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Ringier AG operates Blick as a Swiss digital news publisher and mass-reach media brand. The platform publishes continuous editorial coverage across news, business, sport, lifestyle and entertainment, and monetises that audience through digital advertising inventory, native advertising, sponsored content and paid digital subscriptions. Blick also extends engagement with newsletters, video, podcasts and a casual games property inside its wider media ecosystem. Its paying customer base is split between consumers who subscribe to Blick+ for premium journalism and advertisers or agencies that buy access to Blick’s audience through display, native and branded content campaigns. Commercial sales are handled within Ringier’s advertising structure, while Blick functions as the consumer-facing publishing brand and audience asset.
Company news briefing
Briefing updated:
Ringier is restructuring its portfolio amid economic pressures on traditional Sunday print formats, with SonntagsBlick facing discontinuation and potential replacement by a Saturday publication. To bolster its digital cross-media strategy, former SRF host Sandro Brotz is joining Blick in February 2026 to launch a high-profile political video podcast. Additionally, Ringier Advertising has appointed Annick Cochard to lead sports monetization and strategic partnerships across brands including Blick, following recent World Cup promotional activations.
Business model & monetisation
Blick monetises through a hybrid mix of ad-supported publishing and recurring subscription revenue. The core commercial mechanism is managed advertising sales, including display banners, native placements, sponsored editorial content and social amplification sold against high-reach publisher inventory. A second revenue stream comes from Blick+ digital subscriptions, which charge readers for access to exclusive and paywalled journalism.
- Digital display advertising
- Ad-Supported
- Blick+ digital subscriptions
- Content Subscription
- Native advertising and branded content
- Service Fee
- Ancillary ad inventory from games and other engagement surfaces
- Ad-Supported
Products & capabilities
No products with linked sources are available in this view.
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German digital publisher monetising news audiences across web and email.
German mass-market publisher monetising news audiences via ads and subscriptions.
German digital news publisher with subscriptions and advertising sales.
Swiss media owner spanning publishing, broadcasting, streaming and ad sales.
US news publisher and broadcaster with ads and subscriptions.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Sandro Brotz Departs SRF, Launches Video Podcast at Blick
Media & Publishing · Recorded impact score: 2/5
Sandro Brotz, the prominent host of Swiss public broadcaster SRF's political talk show 'Arena', is departing after 14 years, with his last show in mid-January 2026 (the end of January 2026). Starting in February 2026, he will join Ringier's 'Blick' media group to host a new high-profile video podcast published several times per week, covering Switzerland's most important political, economic, and social issues with expert guests. The podcast will be distributed across Blick's channels and major social and video platforms, as part of Blick's video and cross-media strategy, following the earlier departure of Jonas Projer, who left Blick TV after it was discontinued. Brotz, who previously worked at Ringier's 'SonntagsBlick' from 2000 to 2008, will not speculate on his successor at SRF. He emphasizes the podcast will prioritize probing questions over political stances, and despite facing harassment during the COVID era, he will maintain work-life balance in the new role.
- Sandro Brotz will leave SRF after 14 years, with his last 'Arena' episode in mid-January 2026, and start at Blick (Ringier) in February 2026.
- He will host a new 'premium video podcast' at Blick, published several times per week, covering politics, economy, and society with guests.
Wemf Data: Blick Becomes Top-Selling Newspaper
Print Readership · Recorded impact score: 1/5
The new Wemf circulation data, discussed in the persoenlich.com podcast, reveals that the printed Blick newspaper gained approximately 17 percent in readership, making it the most-read daily newspaper in German-speaking Switzerland. Publishers Matthias Ackeret and Christian Beck attribute this success to a long-term trend and the leadership of editor-in-chief Rolf Cavalli. In contrast, nine magazines, including Coopzeitung and Migros-Magazin, experienced significant readership declines. The podcast also covers job cuts at Ringier in Lausanne, where 14 positions are being eliminated. The discussion highlights the challenges facing print media in Switzerland, with magazines struggling against digital competition and changing consumer habits.
- Blick's printed edition gained approximately 17% in readership.
- Blick is now the most-read daily newspaper in German-speaking Switzerland.
Tamedia probes 24 Heures over Christmas-party allegations
Publisher & Media Owner · Recorded impact score: 2/5
Tamedia is conducting external investigations after allegations of inappropriate and potentially criminal behaviour involving senior staff at the French‑language daily 24 Heures. Reporting by SonntagsBlick says two executives are accused of misconduct: one allegedly kissed and groped a young journalist without consent after a Christmas party; another, whose planned appointment as editor‑in‑chief in 2026 was abruptly halted, faces prior complaints and was later suspended following further allegations. Tamedia CEO Jessica Peppel‑Schulz ordered independent inquiries and has placed the accused employees on leave while external law firms examine two cases reported early in 2026. Investigations are ongoing and Tamedia states the presumption of innocence applies to all involved.
- Tamedia confirmed two alleged breaches of its code of conduct reported in early 2026.
- Tamedia CEO Jessica Peppel‑Schulz ordered external investigations and placed the accused employees on leave.
Swiss Military Probe into SRF Leak Closed
Media / Legal · Recorded impact score: 1/5
Swiss military justice has closed an investigation into a leak about an ordered anti-tank system after two years without finding evidence identifying the source. A senior colonel (Generalstabsoberst) had been wrongly suspected for about 18 months. The case began after SRF learned months earlier of a German request to receive delivery priority for the systems — which allowed Germany to forward them to Ukraine — and the defence department's State Secretary Markus Mäder filed a complaint alleging a breach of official secrecy. Military police and the federal prosecutor questioned personnel and searched email accounts; military justice now considers it possible the information originated in Germany. The federal authorities incurred legal and procedural costs of unknown size.
- Swiss military justice closed the investigation into the SRF leak after two years without identifying the leaker.
- A Generalstabsoberst was under suspicion for approximately one and a half years but was wrongly accused.
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Questions about Blick
What is Blick?
Blick is a Swiss digital news publisher operated by Ringier AG, offering mass-reach editorial content, advertising inventory and a premium subscription product.
Who uses Blick?
Consumers in Switzerland use Blick for news and entertainment, while advertisers and media agencies use it to buy display, native and branded content placements.
How does Blick make money?
Blick earns revenue from digital advertising, native and sponsored content campaigns, and recurring payments from Blick+ digital subscriptions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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