Observed Signal · Sep 29, 2026 · Market Data Release · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Wemf Data: Blick Becomes Top-Selling Newspaper
The new Wemf circulation data, discussed in the persoenlich.com podcast, reveals that the printed Blick newspaper gained approximately 17 percent in readership, making it the most-read daily newspaper in German-speaking Switzerland. Publishers Matthias Ackeret and Christian Beck attribute this success to a long-term trend and the leadership of editor-in-chief Rolf Cavalli. In contrast, nine magazines, including Coopzeitung and Migros-Magazin, experienced significant readership declines. The podcast also covers job cuts at Ringier in Lausanne, where 14 positions are being eliminated. The discussion highlights the challenges facing print media in Switzerland, with magazines struggling against digital competition and changing consumer habits.
The article reports on Swiss print readership data and a podcast discussion, which is of limited relevance to the AdTech industry. No significant advertising technology, digital advertising, or marketing technology developments are covered.
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Key Takeaways & Evidence Grounding
- Blick's printed edition gained approximately 17% in readership.
- Blick is now the most-read daily newspaper in German-speaking Switzerland.
- Nine magazines, including Coopzeitung and Migros-Magazin, lost significant readership.
- Ringier is cutting 14 positions in Lausanne.
- The analysis was published on September 29, 2026.
Connected Companies & Entities
2 Entities mapped“Der gedruckte Blick ist laut den neuen Wemf-Zahlen die meistgelesene Tageszeitung der Deutschschweiz....”
“Zudem geht es um den Stellenabbau bei Ringier in Lausanne....”
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