Observed Signal · Nov 5, 2026 · Partnership · Source: Amazon · Impact: 4/5
Amazon Launches Partnership with Uber Eats Featuring $0 Delivery Fee for Prime Members
Amazon and Uber have launched a new partnership allowing U.S. Prime members to order restaurant delivery directly on Amazon.com and within the Amazon Shopping app powered by Uber Eats. The perk provides a $0 delivery fee on orders of $25 or more without requiring a separate Uber account or app. Members also receive introductory discounts, with potential estimated savings of more than $175 per year.
This integration deeply embeds Uber Eats directly into Amazon's massive e-commerce and Prime subscriber ecosystem, significantly lowering friction for on-demand food delivery and increasing Prime's competitive retention value against competing retail and delivery bundles.
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Key Takeaways & Evidence Grounding
- U.S. Prime members receive a $0 Delivery Fee on Uber Eats restaurant orders of $25 or more placed directly on Amazon.com or the Amazon Shopping app.
- No separate Uber app, account, or additional login credentials are required to place orders.
- Launch incentives include $20 off the first two orders of $25 or more eligible during the first 14 days, and Prime Visa cardmembers earn 5% back through December 5, 2026.
- The partnership provides access to hundreds of thousands of restaurants across nearly 10,000 U.S. cities and towns.
Connected Companies & Entities
2 Entities mapped“Launched an integrated restaurant delivery perk powered by Uber Eats for U.S. Prime subscribers.”
“Powers the restaurant delivery infrastructure directly inside Amazon's app and website via its Uber Eats network.”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Amazon ditches Grubhub, taps Uber Eats for Prime
Amazon has announced that Uber Eats will become the official restaurant delivery partner for Prime members in the United States, replacing Grubhub. The new partnership, announced Thursday, allows Prime members to order food from Uber Eats directly through Amazon.com and the Amazon Shopping app without needing an Uber account. They will also benefit from free delivery on orders over $25. Amazon's commercial agreement with Grubhub, which gave Prime members access to Grubhub+, ended the same day. Prime members who already activated Grubhub+ can continue using it until December 31, 2027. The move deepens Amazon's extensive existing relationship with Uber, which includes cloud computing, Zoox robotaxis, and integration with Alexa+. To promote the new service, Amazon and Uber are offering Prime members $20 off their first two orders of $25 or more during the first two weeks. Amazon's previous equity stake in Grubhub through warrants was cashed out in December 2024.
Amazon Invests Another $1.9 Billion in the Delivery Service Partner Program with New Safety Initiatives and AI-Powered Technology
Amazon announced an additional $1.9 billion investment in its Delivery Service Partner (DSP) program for 2027, bringing total program investment to $21.7 billion over eight years. The investment aims to increase driver pay to a national average of nearly $24/hour, with safety initiatives including surround-view cameras and AI-powered tools like Wellspring and Smart Delivery Glasses. Serious crashes dropped more than 23% last year. Amazon also committed $70 million over five years for community initiatives.
Amazon Announces New Product Launches and Strategic Partnerships
On September 15, 2026, Amazon launched a five-service streaming bundle on Prime Video in the U.S. combining AMC+, BritBox, MGM+, PBS Masterpiece, and STARZ for $29.99/month, representing nearly 39% savings versus individual subscriptions. This is the first time these five services have been offered together in a single bundle. The launch includes upcoming content dates such as STARZ's "Outlander: Blood of My Blood" on September 18 and PBS Masterpiece's "Maigret" Season 2 on October 18.
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