Observed Signal · Nov 5, 2026 · Partnership · Source: techcrunch · Impact: 2/5 · Sentiment: Positive
Amazon ditches Grubhub, taps Uber Eats for Prime
Amazon has announced that Uber Eats will become the official restaurant delivery partner for Prime members in the United States, replacing Grubhub. The new partnership, announced Thursday, allows Prime members to order food from Uber Eats directly through Amazon.com and the Amazon Shopping app without needing an Uber account. They will also benefit from free delivery on orders over $25. Amazon's commercial agreement with Grubhub, which gave Prime members access to Grubhub+, ended the same day. Prime members who already activated Grubhub+ can continue using it until December 31, 2027. The move deepens Amazon's extensive existing relationship with Uber, which includes cloud computing, Zoox robotaxis, and integration with Alexa+. To promote the new service, Amazon and Uber are offering Prime members $20 off their first two orders of $25 or more during the first two weeks. Amazon's previous equity stake in Grubhub through warrants was cashed out in December 2024.
Strategic partnership change affecting Amazon Prime member benefits and food delivery advertising opportunities, but not core AdTech.
Track Amazon Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your Polaris7 workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Amazon names Uber Eats its official restaurant delivery partner for Prime members in the US, ending its deal with Grubhub.
- Prime members can order from Uber Eats directly on Amazon.com and the Amazon Shopping app without an Uber account.
- Prime members get free delivery on Uber Eats orders over $25.
- Prime members who activated Grubhub+ can use it until December 31, 2027.
- Amazon and Uber offer Prime members $20 off their first two Uber Eats orders of $25 or more.
Connected Companies & Entities
4 Entities mapped“Amazon has made Uber Eats its official restaurant delivery partner for Prime members in the United States.”
“Amazon's commercial agreement with Grubhub that gave Prime members access to Grubhub+ ends Thursday.”
“Amazon reached a deal with Grubhub's then-owner, Just Eat Takeaway.com, to increase its equity stake in the food delivery company.”
“Just Eat Takeaway announced plans to sell Grubhub to Wonder.”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Amazon Launches Partnership with Uber Eats Featuring $0 Delivery Fee for Prime Members
Amazon and Uber have launched a new partnership allowing U.S. Prime members to order restaurant delivery directly on Amazon.com and within the Amazon Shopping app powered by Uber Eats. The perk provides a $0 delivery fee on orders of $25 or more without requiring a separate Uber account or app. Members also receive introductory discounts, with potential estimated savings of more than $175 per year.
Costco and Uber Expand Grocery Delivery to 47 States
Costco has expanded its U.S. grocery delivery partnerships with Uber and DoorDash, significantly broadening its same-day delivery reach. The Uber Eats partnership now covers nearly 600 U.S. locations across 47 states, up from 17, requiring membership verification. Concurrently, Costco has joined DoorDash's marketplace, offering delivery from about 630 locations in 47 states and Washington, D.C. Uber provides benefits like Uber One discounts, while DoorDash offers scheduled delivery. These moves aim to scale Costco's e-commerce, with same-day delivery growing faster than its overall digital business. Instacart remains a key longstanding partner, with recent expansions in Europe, intensifying competition among delivery platforms.
Alexa+ Adds Conversational Ordering with Uber Eats, Grubhub
Amazon updated Alexa+, its next-generation AI assistant, to let users order food from Uber Eats and Grubhub via natural conversational interactions. Users who link their delivery accounts in the Alexa app can request cuisines, explore menus, customize items, modify orders mid-conversation, and reorder synced past purchases. The feature provides a comprehensive cart summary with quantities and prices and begins rolling out to Alexa+ customers on Echo Show 8 devices and larger. Amazon frames the enhancement as part of building adaptive interaction models, with potential future expansions into grocery shopping and travel. The upgrade comes amid broader industry experimentation with AI assistants in food-service contexts and concerns about voice-ordering accuracy highlighted by past fast-food AI errors.
Receive all future signals for Amazon & competitors in your briefing
Never miss material M&A deals, leadership changes, account wins, or product rollouts. Polaris7 monitors 20,000+ primary sources 24/7, delivering verified telemetry directly into your executive briefing.