Observed Signal · Nov 25, 2025 · Market Research · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
AI Shopping Adoption Grows but Trust Remains a Barrier
Artificial intelligence is increasingly used in online shopping, but consumer trust remains a barrier. Data from multiple surveys shows that while adoption is growing — 38% of consumers have used AI for online shopping and 52% plan to during the 2025 holiday season — many still hesitate. Almost 70% of respondents in a PissedConsumer survey do not intend to use AI for holiday shopping. Capgemini reports 71% support AI-assisted shopping experiences, and 58% prefer AI over traditional search engines. However, only 45% trust AI assistance, and 38% are satisfied with AI chatbot customer service, according to Akeneo. Brands are advised to use AI to reinforce rather than replace human support, disclose data usage, and provide easy opt-outs to build consumer confidence.
Provides data on AI adoption in holiday shopping, relevant for retail media and e-commerce marketing strategies.
Track Capgemini Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- 38% of consumers have used AI for online shopping; 52% plan to use it during the 2025 holiday season (Adobe).
- 71% of consumers support AI-assisted shopping; 58% prefer AI over traditional search engines for recommendations (Capgemini).
- Almost 70% of PissedConsumer.com survey respondents do not plan to use AI for holiday shopping.
- Only 45% of consumers trust AI assistance, and 38% are satisfied with AI chatbot customer service (Akeneo).
- The article was published on November 25, 2025.
Connected Companies & Entities
3 Entities mapped“A Capgemini holiday survey reveals that 71% of consumers support AI-assisted shopping experiences, and 58% already favor AI over traditional...”
“Research by Adobe shows us that 38% of consumers have used AI in their online shopping, and 52% intend to incorporate it this holiday shoppi...”
“According to Akeneo, just 45% of consumers have faith in AI assistance, and only 38% are happy with the AI chatbot customer service experien...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
US Government Excludes Microsoft from Visa Program
The US government has barred Microsoft from participating in the permanent residency process for foreign workers with H-1B visas, accusing the company of abusing the program. Vice President JD Vance stated that Microsoft laid off 6,000 American employees last year while benefiting from 6,300 H-1B visa holders. The Department of Labor, led by Keith Sonderling, will not accept new permanent residency applications from Microsoft, as well as several consulting firms and Adobe. This action comes weeks before the midterm elections and reflects the Trump administration's broader criticism of the H-1B program, which it claims disadvantages American workers. Microsoft has not yet responded. The move could impact the tech industry's ability to retain skilled foreign talent.
US suspends Microsoft, Adobe from green card labor program
The U.S. Department of Labor announced the suspension of Microsoft and Adobe from its Permanent Labor Certification program, along with Cognizant, Infosys, Capgemini, Tata, Wipro, and HCL. Secretary Keith Sonderling cited active federal investigations for Microsoft and Adobe, and criticized the companies for allegedly taking jobs from American workers. Vice President JD Vance specifically accused Microsoft of replacing laid-off workers with H-1B visa holders. Microsoft responded by defending its hiring practices, stating that the majority of its U.S. employees are Americans and that most H-1B petitions are for existing employees. The announcement was made during a White House summit on H-1B fraud, coinciding with President Trump honoring several tech CEOs with the National Medal of Science.
Adweek's Agents of Change: Leaders Reshaping Industry
This Adweek feature profiles the 2026 Agents of Change, a group of leaders in marketing, media, advertising, and tech recognized for combining commercial success with a commitment to a more responsible and forward-thinking industry. The honorees include executives from agencies, media companies, and brands, such as Rachel Apirian of The Female Quotient, Jared Belsky of Acadia Agency, Paris Hilton of 11:11 Media, and Ben Skinazi of Equativ. They are praised for initiatives in diversity, equity, inclusion, accessibility, ethical AI, sustainability, and transparency. The article highlights specific achievements, such as Acadia returning rebates to clients, Equativ scaling GreenPMPs, and various mentorship programs. The feature is presented in partnership with Empower, a platform by Propeller Group and WACL.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.