Observed Signal · May 26, 2023 · Analysis · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
AI’s Marketing Potential in the Metaverse Examined
An article from CMSWire examines how artificial intelligence could advance the metaverse and open new marketing opportunities. It cites a Protiviti-Oxford survey in which 66% of business leaders expect the metaverse to have a significant impact on global business by 2033, and 79% plan to use it for marketing and advertising. Experts interviewed suggest AI can personalize virtual experiences, create realistic 3D content, automate customer service, and help maintain safe environments. The article references early brand activations by Gucci, Coca-Cola, Nike, and Samsung in platforms such as Roblox, Fortnite, and Decentraland. It also mentions Futureverse, formed by a merger of eight Web3 companies, and notes the Metaverse Standards Forum has more than 2,400 member organizations, including Google, Meta, and Microsoft.
Provides strategic analysis and survey data on AI-driven metaverse marketing, but does not describe a concrete industry event, product launch, or transaction.
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Key Takeaways & Evidence Grounding
- A Protiviti-Oxford survey found that 66% of business leaders expect the metaverse to have a significant impact on global business by 2033.
- In the same survey, 79% of business leaders said they plan to use the metaverse for marketing and advertising.
- Over 2,400 organizations, including Google, Meta and Microsoft, have joined the Metaverse Standards Forum.
- Altered State Machine joined seven other Web3 companies to form Futureverse in December 2022.
- Brands such as Gucci, Coca-Cola, Nike and Samsung have launched metaverse marketing activations in Roblox, Fortnite and Decentraland.
Connected Companies & Entities
9 Entities mapped“Currently, over 2,400 organizations have joined the forum, including Google, Meta and Microsoft....”
“In 2021, Gucci created a virtual world in Roblox where users could explore a Gucci store and purchase products....”
“In 2021, Gucci created a virtual world in Roblox where users could explore a Gucci store and purchase products....”
“In 2021, Nike created a virtual reality experience in Roblox where users could try on shoes before buying them....”
“And in 2022, Samsung launched a digital counterpart of its flagship stores in Decentraland....”
“In December 2022, the company joined seven other Web3 brands to become Futureverse, a group whose core infrastructure consists of identity, ...”
“Currently, over 2,400 organizations have joined the forum, including Google, Meta and Microsoft....”
“Currently, over 2,400 organizations have joined the forum, including Google, Meta and Microsoft....”
“In 2019, Coca-Cola created a virtual concert in Fortnite where users could watch a performance by Marshmello, and in 2021 partnered with Taf...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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