Observed Signal · Aug 25, 2026 · Technical Release · Source: Horizont · Impact: 3/5 · Sentiment: Positive
AGF: ARD and ZDF Platforms Lead Reach over Prime Video
The AGF has, for the first time, published reach figures for the technical platforms it measures. Monthly reach data show the portals of public broadcasters ARD and ZDF have the largest cumulative reach, ahead of private streaming offerings such as Prime Video. However, a different service ranks highest by usage volume. AGF will now report average daily net reach and cumulative net reach of platforms monthly, increasing transparency for TV and streaming audience measurement.
AGF publishing platform-level reach metrics increases transparency for TV/streaming audience measurement and media planning in the German market, affecting advertisers, broadcasters and measurement practices.
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Key Takeaways & Evidence Grounding
- AGF published, for the first time, reach figures for the technical platforms it measures.
- Monthly reach: ARD and ZDF portals have the largest cumulative reach, ahead of private services including Prime Video.
- A different (unnamed) service leads in usage volume despite ARD/ZDF leading on cumulative reach.
- AGF will report average daily net reach and cumulative net reach of platforms on a monthly basis.
Connected Companies & Entities
6 Entities mapped“Bei der monatlichen Reichweite liegen die Portale von ARD und ZDF klar vor den privaten Angeboten....”
“Bei der monatlichen Reichweite liegen die Portale von ARD und ZDF klar vor den privaten Angeboten....”
“Plattformen von ARD und ZDF liegen klar vor Prime Video & Co....”
“© dfv Mediengruppe...”
“Neue AGF-Auswertung: Plattformen von ARD und ZDF liegen klar vor Prime Video & Co. (article published on HORIZONT)...”
“Neben den ersten konvergenten TV-Daten hat die AGF erstmals auch die Reichweiten der von ihr gemessenen technischen Plattformen veröffentlic...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Amazon Tops ARD and ZDF in Streaming Hours
AGF Videoforschung published convergent measurement data and platform usage figures for July 2026, making cross-platform streaming volumes comparable. By hours streamed, Prime Video led with about 124.2 million hours in July, followed by the ARD Mediathek (≈104.3M) and the ZDF streaming portal (≈96.1M). Among commercial services, RTL+ (≈55.6M hours) outpaced Joyn (≈38.8M hours), though Joyn had a higher cumulative monthly reach. AGF also reported audience metrics for the 14–49 demographic, where Prime Video again led (≈81.0M hours). The dataset covers 01.07.2026–31.07.2026 and is published by AGF (package number: 18188, 21.08.2026). The figures highlight differences between total viewing time (engagement) and net reach (unique viewers).
Reality Shows Reach Streaming Records in Germany
AGF Videoforschung data for calendar week 33 (10–16 August 2026) shows strong streaming reach for German and international program brands. Public broadcasters led the ranking: ARD’s Sportschau topped streaming with 2.744 million net reach, followed by ZDFheute (2.617M) and ZDF’s Sportstudio Live (2.477M). Among commercial content, Amazon/Prime Video’s Reacher reached 1.421 million, while RTL formats saw growth: Ex on the Beach reached 0.912M and Die Verräter 0.665M (665,000 viewers in the week). Joyn’s Villa der Versuchung and other shows are listed in the top 20. The figures use AGF’s “Programmmarke” streaming net reach reporting (AGF SCOPE 1.16) and cover reach on broadcasters’ own streaming platforms only (excludes YouTube and social networks).
ARD's Tour de France Tops Streaming Reach Rankings
AGF Videoforschung data for 20–26 July 2026 show ARD's Tour de France streaming coverage as the top program brand by net streaming reach in Germany (1.911 million). RTL's soap Gute Zeiten, Schlechte Zeiten (GZSZ) set a new streaming record since the AGF program-brand reporting began in 2024 with 1.091 million weekly viewers. AGF's program-brand metric reports net reach across broadcasters' own platforms (excluding YouTube and social networks). The dataset is published under AGF SCOPE and referenced by DWDL.de on 04 August 2026.
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