Observed Signal · Dec 8, 2025 · Industry Event · Source: communicationAds GmbH & Co. KG News Monitor · Impact: 1/5 · Sentiment: Positive
Affiliate X-MAS Meeting 2025: Networking and Insights Galore!
On December 3, 2025 the verticalAds Group hosted the Affiliate X-MAS Meeting 2025 in Nuremberg, bringing together more than 200 advertisers and affiliate partners from across Germany for an evening of networking, industry exchange and year‑end reflection. Gold sponsors American Express and Vodafone were highlighted as principal backers, while several silver sponsors and supporters — including Deutsche Telekom, MediaMarktSaturn, Coupons.de, HelloFresh, Lebara, Deutsche Glasfaser and Hanseatic Bank — contributed to food, giveaways and other event elements. The program emphasized face‑to‑face discussions, partnership building and informal socializing; HelloFresh provided fingerfood, SIMon Mobile supplied a snack, and an aftershow party took place at the venue “Der Bombe” in Nuremberg. The organizers thanked participants and sponsors and announced plans to reconvene in 2026.
Regional industry networking event for the German affiliate community; notable for sponsor participation but limited broader AdTech/MarTech impact.
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Key Takeaways & Evidence Grounding
- The verticalAds Group organized the Affiliate X-MAS Meeting 2025 on December 3, 2025 in Nuremberg.
- More than 200 representatives from advertisers and regional affiliate partners attended.
- American Express and Vodafone were named gold sponsors of the event.
- Sponsors and supporters included Deutsche Telekom, MediaMarktSaturn, Coupons.de, HelloFresh, Lebara, Deutsche Glasfaser and Hanseatic Bank; HelloFresh sponsored fingerfood and SIMon Mobile provided a snack.
- An official aftershow party was held at the venue “Der Bombe” in Nuremberg.
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Recap: MAI xpose360 Affiliate Partner Marketing Event 2026
On 30 July 2026 MAI xpose360 hosted an Affiliate Partner Marketing event in Augsburg, bringing together agency and network representatives to discuss current developments in affiliate and partner marketing, with emphasis on the impact of artificial intelligence. Speakers included representatives from AWIN, Tradedoubler, Webgains and impact. André Koegler presented industry figures (noting an average €1 investment generates ~€16 in revenue) and a panel discussion moderated by Julian Weiß was recorded live for the Affiliate TalkxX podcast. The event combined presentations, panel discussion, and networking, closing with an informal rooftop barbecue.
Affiliate TactixX 2026: Program Highlights Announced
Affiliate TactixX 2026, organized by Oliro, will take place on 30 June 2026 at the Hilton Munich Airport. The conference — established in the German-speaking affiliate and performance-marketing community — expects over 500 attendees and features talks, panels and workshops. The published program highlights themes including artificial intelligence (AI Search), the creator economy, and changing customer journeys. Confirmed speakers include Jochen Krisch, Julia Boiarchukova, Markus Kellermann, Malte Landwehr, Severin Lucks and Alex Turtschan. MAI xpose360 (affiliateBLOG.de) will be present and the official evening networking event Affiliate NetworkxX @ TactixX is included with conference tickets.
OMR Festival 2026: Affiliate Networking and AI Trends
The OMR Festival 2026 took place in Hamburg on 5–6 May, drawing roughly 70,000 attendees to the Messehallen. The event featured more than 800 speakers and over 1,000 exhibitors and partners, plus masterclasses, guided tours, side events and concerts. Artificial intelligence was the dominant theme, with sessions shifting from experimental use to concrete applications across search, content production, customer journeys and performance marketing. The author reports strong, concrete networking for affiliate-marketing teams, highlighting partner meetings, side events (DeutschlandCard dinner, CommAds, ADCELL) and festival evenings including the Affiliate NetworkxX. The piece emphasizes the growing role of AI in affiliate marketing (automated content, product data, partner analytics, personalized recommendations) while underlining the continued importance of trust and transparency in partnerships.
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