Observed Signal · Oct 9, 2025 · Hiring · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
Adzymic Boosts ANZ Strategy with Ben Farnsworth's Leadership
Adzymic has appointed Ben Farnsworth as Managing Partner for Australia and New Zealand (ANZ), signaling a stronger regional push for the omnichannel creative and media solutions provider. Farnsworth brings more than a decade of APAC ad-tech and SaaS leadership, with a track record of scaling businesses, building teams, and securing partnerships with brands and agencies. He will lead Adzymic’s ANZ expansion and commercial efforts, leveraging the APX36One platform to deliver smarter, faster, and more cost-efficient omnichannel campaigns. Kenniess Wong, co-founder and executive director of Adzymic, stated that the appointment underscores the company’s commitment to empowering marketers across Australia and New Zealand. Farnsworth added that APX36One represents the future of creative and media integration, enabling data-driven, dynamic solutions and closer collaboration with marketers, agencies, and tech platforms across ANZ. The move aligns Adzymic’s growth strategy with ANZ opportunities.
Expansion into ANZ market and leadership appointment; reinforces focus on APX36One platform.
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Key Takeaways & Evidence Grounding
- Adzymic appointed Ben Farnsworth as Managing Partner, ANZ.
- Ben Farnsworth has over a decade of experience driving growth for ad-tech and SaaS companies across APAC.
- He will lead Adzymic’s expansion across Australia and New Zealand.
- Kenniess Wong is co-founder and executive director of Adzymic.
- Adzymic highlighted its APX36One platform as enabling smarter, more efficient omnichannel advertising.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Adzymic Appoints Sally Ng to Lead North Asia
Adzymic, a Singapore-headquartered ad tech company, appointed Sally Ng as Managing Partner, North Asia, based in Hong Kong. Ng will lead commercial growth and market development across Hong Kong, Taiwan and the China Greater Bay Area. The hire follows Ng’s two-decade ad tech career, including her most recent role as Managing Director for North Asia at Quantcast and prior tenures at Hivestack, Sojern and Sizmek. Adzymic positions the move against strong APAC ad spend growth (Dentsu forecasts APAC to reach USD 376.4bn by 2026) and is promoting its AI-powered omnichannel creative stack combining dynamic creative optimisation across display, video, CTV and DOOH. Kenniess Wong, Adzymic co-founder, framed the appointment as a strategic step in regional expansion as the company seeks to accelerate adoption of agentic advertising and premium high-impact formats in North Asia.
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