ANZ

European Markets Mixed as Tech Earnings Drive Moves

European and global equity markets showed mixed trading on 2026-07-31 after major US tech earnings and regional corporate reports. Germany’s DAX closed marginally higher at 25,629 points (+0.07%) while the MDax fell 0.73% to 31,980.52. Tech names led gains after strong quarterly results from Microsoft and Amazon, with Amazon shares jumping about 15%. Notable movers included Infineon, Aixtron and Siltronic on the upside, while Schaeffler plunged over 12% after cutting mid-term targets. US indices were mixed: the Nasdaq 100 finished slightly up, Apple’s stock dropped on a weak outlook, and energy names ExxonMobil and Chevron reported divergent quarterly outcomes. South Korea’s Kospi experienced an extreme chip-led surge intraday. Oil prices eased amid signs of increased shipping flows through the Strait of Hormuz.

Adzymic Boosts ANZ Strategy with Ben Farnsworth's Leadership

Adzymic has appointed Ben Farnsworth as Managing Partner for Australia and New Zealand (ANZ), signaling a stronger regional push for the omnichannel creative and media solutions provider. Farnsworth brings more than a decade of APAC ad-tech and SaaS leadership, with a track record of scaling businesses, building teams, and securing partnerships with brands and agencies. He will lead Adzymic’s ANZ expansion and commercial efforts, leveraging the APX36One platform to deliver smarter, faster, and more cost-efficient omnichannel campaigns. Kenniess Wong, co-founder and executive director of Adzymic, stated that the appointment underscores the company’s commitment to empowering marketers across Australia and New Zealand. Farnsworth added that APX36One represents the future of creative and media integration, enabling data-driven, dynamic solutions and closer collaboration with marketers, agencies, and tech platforms across ANZ. The move aligns Adzymic’s growth strategy with ANZ opportunities.

AI Study Reveals Winning Ads Excel in Emotion and Recall

A DAIVID analysis, in partnership with Effie UK, compares 2024 Effie UK winners (Grand Effie, Gold, Silver, Bronze) with near-misses to assess creative effectiveness. Using DAIVID’s AI-powered content testing, the study measures emotional, cognitive, and brand impact across four metrics and finds winners outperform non-winners. The Creative Effectiveness Score (CES) — a composite of attention, emotion, and memory — shows winners up to 38% higher than non-winners, with Tourism Australia’s Come and Say G’Day posting top CES, 34% above UK average. Winners are up to 50% more likely to evoke intense positive emotions; Tourism Australia’s spot leads this dimension with 11% above average. Early attention favors winners by up to 48%, led by Department of Health and Social Care’s Every Mind Matters (silver) with 8% above average for early attention. Correct brand recall is up to 83% higher among winners, with Ikea’s The Wonderful Everyday (Grand Effie) 43% above the norm. The findings underscore AI-driven testing’s value for advertising effectiveness.