Observed Signal · Apr 20, 2026 · Hiring · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
Adzymic Appoints Sally Ng to Lead North Asia
Adzymic, a Singapore-headquartered ad tech company, appointed Sally Ng as Managing Partner, North Asia, based in Hong Kong. Ng will lead commercial growth and market development across Hong Kong, Taiwan and the China Greater Bay Area. The hire follows Ng’s two-decade ad tech career, including her most recent role as Managing Director for North Asia at Quantcast and prior tenures at Hivestack, Sojern and Sizmek. Adzymic positions the move against strong APAC ad spend growth (Dentsu forecasts APAC to reach USD 376.4bn by 2026) and is promoting its AI-powered omnichannel creative stack combining dynamic creative optimisation across display, video, CTV and DOOH. Kenniess Wong, Adzymic co-founder, framed the appointment as a strategic step in regional expansion as the company seeks to accelerate adoption of agentic advertising and premium high-impact formats in North Asia.
A regional senior hire strengthens a mid‑size AdTech vendor’s commercial capacity in high-growth North Asia markets and signals momentum for AI-driven creative and DCO adoption across display, CTV and DOOH.
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Key Takeaways & Evidence Grounding
- Adzymic appointed Sally Ng as Managing Partner, North Asia; she is based in Hong Kong.
- Sally Ng will oversee commercial growth and market development in Hong Kong, Taiwan and the China Greater Bay Area.
- Ng previously served as Managing Director for North Asia at Quantcast and held roles at Hivestack, Sojern and Sizmek.
- Adzymic’s platform offers an AI-powered omnichannel advertising stack with dynamic creative optimisation across display, video, CTV and DOOH.
- Dentsu’s Global Ad Spend Forecast cited in the article projects APAC ad spend reaching USD 376.4 billion by 2026 and approaching nearly 40% global share by 2028.
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Adzymic Boosts ANZ Strategy with Ben Farnsworth's Leadership
Adzymic has appointed Ben Farnsworth as Managing Partner for Australia and New Zealand (ANZ), signaling a stronger regional push for the omnichannel creative and media solutions provider. Farnsworth brings more than a decade of APAC ad-tech and SaaS leadership, with a track record of scaling businesses, building teams, and securing partnerships with brands and agencies. He will lead Adzymic’s ANZ expansion and commercial efforts, leveraging the APX36One platform to deliver smarter, faster, and more cost-efficient omnichannel campaigns. Kenniess Wong, co-founder and executive director of Adzymic, stated that the appointment underscores the company’s commitment to empowering marketers across Australia and New Zealand. Farnsworth added that APX36One represents the future of creative and media integration, enabling data-driven, dynamic solutions and closer collaboration with marketers, agencies, and tech platforms across ANZ. The move aligns Adzymic’s growth strategy with ANZ opportunities.
Dave & Buster's Appoints Gut and Mediaplus as New Agencies
Dave & Buster's, the restaurant and entertainment chain, has appointed Gut as its creative agency of record and Mediaplus as its media agency of record following a pitch that included incumbents Deloitte Digital and Dentsu X. The move comes as the company seeks to reverse a 13-quarter sales decline. The CMO, Jeremy Tucker, stated that the brand awareness is around 90%, so the focus is not on a brand refresh but on driving foot traffic. The new agencies will work to make the 45-year-old brand relevant again, leveraging their expertise to attract more customers to locations.
Claudia Wolffgardt named Managing Director at dentsu X and MWO Health
Claudia Wolffgardt has been appointed Managing Director and Integrated Client Lead at dentsu X, effective immediately. She also assumes leadership of MWO Health, a brand of dentsu X, succeeding Linda-Maria Diodati, who left the agency earlier this year. This move follows the integration of MW Office into dentsu X, with MWO Health continuing as a specialized health communication brand. Wolffgardt will report to Andrea Biebl, President of iProspect, dentsu X, and MWO Health. Her role combines strategic consulting with expertise in media, creativity, customer experience, data, and technology, ensuring continuity in client relationships and strengthening collaboration between dentsu X and MWO Health. This promotion underscores dentsu's commitment to developing internal talent and is part of ongoing restructuring within dentsu Germany.
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