Observed Signal · Nov 18, 2025 · Technical Release · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
Adtelligent's S2S Upgrade Fuels 93% Monetisation Surge
Adtelligent has upgraded its supply-side platform with server-side VAST (S2S) capabilities, enabling BidFuse to scale video ad monetisation across connected TV (CTV), VOD, linear TV, and addressable TV. The S2S release streamlines partner onboarding, automates ad request routing, and maximises fill rates while adhering to IAB standards, reducing reliance on tag-based integrations and delivering faster ad loads. Yuriy Babinskiy, head of sales (SSP/DSP) at Adtelligent, says automation unlocks scalability with lower operational overhead. Since adopting S2S automation, BidFuse reported a 93% month-over-month increase in impressions, a 22% uplift in demand fulfilment, and a 40% reduction in redundant traffic, boosting efficiency. The streamlined workflows shortened integration times, letting BidFuse focus on high-performing demand sources and expanded monetisation opportunities. Brian Greenwalt, CEO of BidFuse, calls the automation a catalyst for growth.
Technical release of S2S capabilities enabling scalable video monetisation and quantified improvements; moderate industry impact.
Track Adtelligent Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Adtelligent upgraded its SSP with server-side VAST (S2S) capabilities to scale video ad monetisation across CTV, VOD, linear, and addressable TV.
- S2S features streamline partner onboarding, automate ad request routing, and maximise fill rates while adhering to IAB standards.
- Adtelligent's S2S automation reduced reliance on tag-based integrations and delivered faster ad loads.
- BidFuse saw a 93% month-over-month increase in impressions after adopting S2S automation.
- BidFuse recorded a 22% uplift in demand fulfilment and a 40% reduction in redundant traffic.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
5 Adtech Trends from DMEXCO 2026
DMEXCO returned to Cologne on September 23-24 under the official theme 'Scaling Intelligence.' The message behind the theme was straightforward: AI has moved beyond experimentation, and the industry is now being asked to prove where it creates measurable operational and business value.
Adtelligent Aligns Platform Terms with EU AI Rules
Adtelligent Group today announced updates to its Legal Terms for its website and platform, reflecting the evolving regul...
Why CTV Ads Matter for Retailers and Brands
CTV ads help retailers reach streaming audiences with precise targeting, stronger engagement, real-time measurement, and...
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.