Observed Signal · Aug 5, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Adswerve Launches Premium Supply for Programmatic ROI
Adswerve announced Adswerve Premium Supply, a managed premium supply offering intended to simplify programmatic media buying, reduce wasted spend, and provide access to curated, brand-safe inventory across the open web and premium channels. The service complements existing DSP setups, provides pre-negotiated deals, full transparency, and is DSP-agnostic. Adswerve says the solution leverages its media experts, agentic AI, and partnerships with publishers and platforms — including LM Supply, Magnite, Cadent, and Sovrn — to create tailored inventory packages. The announcement cites industry inefficiency, noting the Association of National Advertisers estimated $26.8 billion in wasted ad spend in 2025.
A mid-market agency/consultancy launching a managed premium-supply service can help advertisers reduce wasted programmatic spend and improve transparency, but it is not a major platform policy or industry-shifting change.
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Key Takeaways & Evidence Grounding
- Adswerve announced the launch of Adswerve Premium Supply, a premium supply offering for programmatic media buying.
- The offering is designed to simplify media buying, eliminate wasted spend, provide curated, brand-safe inventory, and integrate across multiple DSPs (DSP-agnostic).
- Adswerve cites the Association of National Advertisers' estimate that inefficient ad spend reached $26.8 billion in 2025.
- Adswerve says its team uses agentic AI and established partnerships with LM Supply, Magnite, Cadent, and Sovrn to vet and curate inventory packages.
- Kelly Hayes, Head of Agency Growth at Adswerve, is quoted describing pre-negotiated deals, curated inventory, and full transparency as key elements of the service.
Connected Companies & Entities
8 Entities mapped“Inefficient ad spend reached$26.8 billion in 2025, according to the Association of National Advertisers, driven in part by hidden supply cha...”
“Adswerve’s team of media experts leverages deep industry knowledge, agentic AI, and established partnerships with top platforms and publishe...”
“Adswerve’s team of media experts leverages deep industry knowledge, agentic AI, and established partnerships with top platforms and publishe...”
“Adswerve’s team of media experts leverages deep industry knowledge, agentic AI, and established partnerships with top platforms and publishe...”
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry ...”
“GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financi...”
“As part of the iTech Series network, it acts as a "Brand to Demand" partner....”
“Marketing Technology News: MarTech Interview with Mark Listes, CEO @ Pendulum Intelligence (linked in related content)....”
Ontology Mapping & Concepts
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