Observed Signal · Mar 21, 2022 · Product Launch · Source: CMSWire · Impact: 3/5 · Sentiment: Positive
Adobe Summit 2022 Showcases CDP Integrations and AI Personalization
Adobe held its 2022 Summit digital experience conference virtually for the third consecutive year, unveiling product enhancements across Adobe Experience Cloud. Announcements included integration of the real-time CDP with Adobe Target for web personalization, AI innovations powered by Sensei, deeper healthcare vertical investment, and the launch of Adobe Learning Manager. Adobe also introduced partnerships with The Weather Company (IBM), OneTrust, Anaplan, Walmart, FedEx, and PayPal, plus Workfront financial planning capabilities and a beta of Adobe Substance 3D Modeler. Industry analysts and partners highlighted connectivity across data, content, and workflows. Executives stressed personalization and the creator economy's role in the digital economy. The event reinforced Adobe's focus on enabling personalized customer experiences through integrated marketing and experience platforms.
Adobe, a major MarTech vendor, announced significant Experience Cloud updates and partnerships at Summit 2022, impacting customer data, personalization, and marketing workflows; relevant but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Adobe integrated its real-time CDP with Adobe Target to enable web experience personalization.
- Adobe announced new partnerships with The Weather Company (IBM), OneTrust, Anaplan, Walmart, FedEx, and PayPal.
- Adobe launched Adobe Learning Manager and a beta of Adobe Substance 3D Modeler at Summit 2022.
- Adobe's revenue split is 73% digital media, 24% digital experience, and 3% publishing and advertising, per its latest annual filing.
- Adobe Summit 2022 was held virtually for the third consecutive year due to COVID-19.
Connected Companies & Entities
9 Entities mapped“Software giant Adobe makes money in three categories: digital media (73% of revenue), digital experience (24%) and publishing and advertisin...”
“Sheri Bachstein, CEO of The Weather Company and GM of IBM Watson Advertising, told CMSWire the IBM-Adobe partnership extension reinforces th...”
“New partnerships including The Weather Company, an IBM business to personalize digital experiences with weather data, OneTrust to help brand...”
“Anaplan to combine financial planning and marketing workflows for on-time and on-budget campaign execution....”
“Partnerships with Walmart, FedEx and PayPal enable brands to give consumers more payment and delivery options....”
“Partnerships with Walmart, FedEx and PayPal enable brands to give consumers more payment and delivery options....”
“Partnerships with Walmart, FedEx and PayPal enable brands to give consumers more payment and delivery options....”
“Sheri Bachstein, CEO of The Weather Company and GM of IBM Watson Advertising, told CMSWire the IBM-Adobe partnership extension reinforces th...”
“Liz Miller, vice president and principal analyst at Constellation Research, said the Summit could be called the 'Celebration of Integration'...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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