Observed Signal · Mar 24, 2026 · Awards Announcement · Source: Digiday · Impact: 2/5 · Sentiment: Positive

Adobe, Nasdaq, Samsung 2026 Digiday Video & TV Finalists

Executive Signal Summary

Digiday published the finalists for its 2026 Video and TV Awards, highlighting industry trends toward immersive, audience-driven and omnichannel video storytelling. Adobe is a finalist in Best Brand Film or Series for “The Great Big Giant MAX Creator Challenge,” a creator-led event-marketing series that generated 36.3 million interactions and a 6% engagement rate. Nasdaq is a finalist in Best Original Programming for The Winning Formula, an interview series linking business and sports and backed by Mercedes-AMG Petronas F1. Samsung and Samsung TV Plus are finalists in Best Use of Live Video for introducing FanVote — an in-stream remote-control voting feature used during a live Jonas Brothers FAST concert that achieved a 13% engagement rate. The finalists list spans categories across CTV/FAST, original programming, interactive and immersive video, and creative/production work.

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High Confidence

Highlights industry trends in CTV/FAST interactivity, branded original programming and creator-led video—useful signals for content, ad format and engagement innovation but not a technical or policy shift.

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Key Takeaways & Evidence Grounding

  • Adobe is a finalist in Best Brand Film or Series for The Great Big Giant MAX Creator Challenge.
  • Adobe’s MAX Creator Challenge campaign generated 36.3 million interactions and achieved a 6% engagement rate.
  • Nasdaq is a finalist in Best Original Programming for The Winning Formula, an interview series distributed on Nasdaq.com and social platforms and sponsored by the Mercedes-AMG Petronas F1 team.
  • Samsung (Samsung TV Plus) is a finalist in Best Use of Live Video for FanVote, an embedded interactive voting feature used during a live Jonas Brothers concert that achieved a 13% engagement rate.

Ontology Mapping & Concepts

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: Digiday•Published: Mar 24, 2026
Original Coverage Title: “Adobe, Nasdaq and Samsung are 2026 Digiday Video and TV Awards finalists”

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