Observed Signal · Oct 13, 2026 · Award · Source: AdExchanger · Impact: 1/5 · Sentiment: Neutral
AdExchanger Honors Wetzel and Argyilan with Top Women Awards
AdExchanger has named Kristi Argyilan, Chief Commercial Officer at The Trade Desk, and Lauren Wetzel, Global President of Data and Technology Solutions at WPP, as recipients of the 2026 Top Women in Media & Ad Tech Special Recognition Awards. Argyilan received the Industry Impact Award for her pioneering work in retail media, including launching Target's Roundel and building Albertsons Media Collective, and for advocating shared measurement standards. Wetzel received the Catalyst Award for driving transformation, notably leading InfoSum through its acquisition by WPP in 2025. The honors are the program's highest individual awards, recognizing leaders with impact beyond their organizations. The gala will take place on November 3, 2026, in New York City.
News about industry awards recognizing individual leaders, not a substantive corporate or technological development.
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Key Takeaways & Evidence Grounding
- AdExchanger named Kristi Argyilan and Lauren Wetzel as 2026 Top Women Special Recognition Award recipients.
- Argyilan received the Industry Impact Award for her work in retail media and measurement standards.
- Wetzel received the Catalyst Award for leading InfoSum through its acquisition by WPP in 2025.
- The awards gala will be held on November 3, 2026, in New York City.
- Argyilan leads data partnerships at The Trade Desk; Wetzel is Global President, Data and Technology Solutions at WPP.
Connected Companies & Entities
7 Entities mapped“Kristi Argyilan, Chief Commercial Officer at The Trade Desk”
“Lauren Wetzel, Global President, Data and Technology Solutions at WPP”
“She helped launch Target's retail media business, now Roundel”
“built Albertsons Media Collective in-house”
“At Uber, she accelerated an ad business that passed $2 billion in annualized revenue in 2025”
“She rose through strategy and operations at Xandr and InfoSum”
“She rose through strategy and operations at Xandr and InfoSum, became InfoSum's CEO in 2024 and led it through its acquisition by WPP in 202...”
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