Grocery Supermarkets & General Merchandise · Media Sales House · Publisher & Media Owner
Albertsons Media Collective
Albertsons’ omnichannel retail media and shopper measurement business.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Albertsons Companies, Inc.
- Entity type
- BUSINESS_UNIT
- Headquarters
- United States
- Company size
- 201–500
- Market cluster / sector
- Grocery Supermarkets & General Merchandise
- Market role
- Media Sales House · Publisher & Media Owner
- Official website
- albertsonsmediacollective.com
What Albertsons Media Collective does
The business commercialises Albertsons’ retail audience, purchase data and owned media environments. Advertisers and agencies buy omnichannel campaigns that reach grocery shoppers on Albertsons properties, in physical stores and through external media channels. Albertsons Media Collective creates value by linking audience targeting and media delivery to observed online and in-store retail outcomes, then charging for media inventory, managed activation, custom campaign development and measurement-led programmes.
Category differentiation
Albertsons Media Collective is Albertsons Companies’ retail-media operating unit, not an independent ad-tech vendor or a separate grocery retailer. It sells access to Albertsons-linked shopper media and measurement rather than consumer groceries directly.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Albertsons Media Collective is the retail-media business unit of Albertsons Companies, Inc., the United States grocery retailer. It sells advertising, shopper marketing, targeting and measurement services to consumer packaged goods brands, advertisers and agencies. Its inventory spans Albertsons e-commerce and loyalty-app properties, retail search, stores, digital out-of-home screens, social platforms, open-web display, connected television and linear television. The unit monetises contracted media campaigns through insertion orders, using Albertsons’ first-party shopper, purchase and loyalty signals for audience activation and closed-loop sales measurement. It combines owned retail inventory with managed offsite activation through platforms including Google Display & Video 360 and The Trade Desk, and sells bespoke content, sponsorship, creator and multi-brand programmes alongside standard performance media.
Company news briefing
Briefing updated:
Albertsons Media Collective has experienced leadership transitions following the departure of Senior Vice President Brian Monahan, with the retail media network temporarily reporting to CMO Emily Turner. Strategically, the division continues to advance its commerce media capabilities through full-funnel offerings, including episodic scripted entertainment campaigns like 'Rico's Tacos' with Procter & Gamble, alongside closer alignment between media and merchandise teams to drive brand sales and enhance in-store measurement.
Business model & monetisation
Albertsons Media Collective sells contracted advertising through insertion orders and direct media buys. Commercial mechanisms include CPM, CPC, CPL, CPA, flat-fee, fixed-placement, roadblock, time-based, share-of-voice and sponsorship commitments. Campaign delivery is invoiced monthly on actual delivery or an agreed fee. Revenue also comes from managed offsite activation, custom content and development charges, audience targeting, measurement, multi-brand packages and selected performance-linked incentives such as ROAS guarantees.
- Contracted omnichannel advertising inventory
- CPM, CPC, CPA, fixed-placement, share-of-voice and flat-fee insertion orders
- Managed offsite display, video, CTV and television activation
- Managed-service media buying and partner-platform activation
- Custom content, creator campaigns and branded sponsorships
- Project, sponsorship and development fees
- Measurement, audience targeting and performance-linked packages
- Bundled campaign fees and selected ROAS incentives
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Receive automated telemetry on strategic moves, acquisitions, and market share shifts across Albertsons Media Collective's competitive landscape.
Enterprise grocery automation, commerce infrastructure and retail media operator.
US grocer with retail media and digital commerce operations.
Retail media technology and services for shops and brands.
Quick-commerce grocer with an integrated retail media platform.
Grocery marketplace with retail media and retailer commerce tools.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Retail Media Networks: Growth Levers Beyond Trade Dollars
Retail Media · Recorded impact score: 2/5
In a panel at ADWEEK House Advertising HQ co-hosted with Albertsons, Julian Mintz, VP of ad sales at Albertsons Media Collective, and Dani Mariano, CEO of Razorfish, discussed the evolving role of retail media networks (RMNs) in the marketing mix. Mintz emphasized the need for closer alignment between media and merchandise teams to avoid scenarios where campaigns promote out-of-stock products. Mariano reframed retail media not as an additional cost but as an opportunity to round out compressed budgets, while Mintz described retail media dollars as a 'growth lever.' They highlighted the power of leveraging retail data—even for non-endemic brands—by combining it with other consumer insights to build a robust customer picture. The panel underscored that success is ultimately measured by driving brand sales and demonstrating tangible business impact.
- Albertsons Media Collective's VP of ad sales, Julian Mintz, and Razorfish CEO Dani Mariano participated in a panel on retail media.
- Mintz cited an example where a campaign promoted an out-of-stock product due to lack of communication between media and merchant teams.
Albertsons Retail Media Head Departs
Retail Media · Recorded impact score: 3/5
Brian Monahan has left Albertsons Media Collective, the grocery chain's retail media network, after just over a year as senior vice president. The unit will now report to CMO Emily Turner, who in turn reports to EVP and Chief Merchandising Officer Michelle Larson. An Albertsons spokesperson confirmed the departure, noting that business partners were informed. Monahan, who joined from Dentsu where he led retail media solutions, and previously led retail vertical strategy at Pinterest, was unexpectedly scheduled to speak at industry events that week. Under his leadership, Albertsons launched an incremental multi-touch attribution measurement solution and a scripted branded entertainment offering. Agency executives suggest the move reflects slower-than-expected growth of the network, though client ad spend is not expected to be affected. Albertsons' digital sales grew 13% in Q1 fiscal 2026, but identical sales declined 0.8%. The company did not disclose if the position will be filled.
- Brian Monahan, senior VP of Albertsons Media Collective, has left the company effective immediately.
- Albertsons Media Collective now reports to CMO Emily Turner, who reports to EVP Michelle Larson.
Retail Media Doesn't Have to Kill Creative
Retail Media · Recorded impact score: 2/5
This sponsored editorial (published July 24, 2026) reports on a Cannes conversation where industry figures argued that retail media and creator marketing should be integrated rather than treated as separate disciplines. Julian Mintz of Albertsons Media Collective, Jesse Batres of Influential and creator Julie Sousa discuss bringing creator content, retailer shopper data and retail media together to link influence to purchase. The piece stresses the need for richer measurement to prove creator content drives checkout, prioritizing the right audience over the biggest creator, and using shopper insight to keep content relevant while retaining authenticity.
- Article published on 2026-07-24.
- Julian Mintz is vice-president of ad sales at Albertsons Media Collective and spoke about creative's role in retail media.
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Questions about Albertsons Media Collective
What is Albertsons Media Collective?
It is Albertsons Companies’ retail-media business unit, selling omnichannel advertising, shopper targeting and retail measurement.
Who uses Albertsons Media Collective?
Consumer packaged goods brands, advertisers and media agencies that market products through Albertsons retail environments.
How does Albertsons Media Collective make money?
It earns advertising and managed-service revenue from contracted media campaigns, inventory placements, targeting, measurement and custom programmes.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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