Observed Signal · Sep 8, 2026 · Hiring · Source: Adweek · Impact: 2/5 · Sentiment: Positive
Accenture Names Emma Chalwin as New Chief Marketing Officer
Accenture has appointed Emma Chalwin, a veteran technology marketer with experience at Adobe, Salesforce, and Workday, as its new Chief Marketing Officer. Chalwin, who most recently served as CMO at Workday, will join Accenture to lead its global marketing efforts. The announcement fills the vacancy left by Jill Kramer, who departed in December to become CMO at Mastercard. Accenture CEO Julie Sweet praised Chalwin as a proven growth leader capable of translating breakthrough technologies into client value. Chalwin's appointment comes as Accenture continues to emphasize AI-driven growth and brand building.
Leadership appointment at a major consultancy, relevant for its marketing strategy and potential impact on client engagements.
Track Accenture Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Emma Chalwin appointed as Accenture's new CMO.
- Chalwin previously served as CMO at Workday.
- She held senior marketing roles at Salesforce and Adobe.
- Jill Kramer left Accenture in December to join Mastercard.
- Accenture CEO Julie Sweet praised Chalwin's leadership.
Connected Companies & Entities
5 Entities mapped“Accenture has appointed Emma Chalwin as its new CMO....”
“Chalwin rose through marketing ranks at Salesforce....”
“Chalwin most recently served as CMO at Workday....”
“Jill Kramer left Accenture to join Mastercard as CMO....”
“Chalwin also held key positions at McAfee....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Transforming B2B Marketing: From Acquisition to Human Connection
Emma Chalwin, Chief Marketing Officer at Workday, discusses the evolving strategic role of CMOs in enterprise organizations on the Marketing Vanguard episode recorded at the 2026 World Economic Forum in Davos. Chalwin argues CMOs must combine data-driven measurement with human-centered storytelling—what she frames as the “art and science” of modern marketing—to influence the C-suite and drive revenue. Key recommendations include shifting focus from pure acquisition to retention and advisor-based marketing, adopting a “B2B to B2H” (Business to Human) messaging approach tailored to individual decision-makers, and embedding distinctive brand values as competitive differentiation in commoditized enterprise markets. Chalwin brings roughly 30 years of B2B tech marketing experience and positions AI adoption as requiring a human-centered brand narrative.
Accenture Elevates Rachel Frey to Chief Communications Officer
Accenture has appointed Rachel Frey as chief communications officer, a newly created role effective immediately. Frey will report to Accenture Chair and CEO Julie Sweet and join the company’s Global Management Committee. Previously Accenture’s global head of Corporate Communications, Frey led earned communications efforts that positioned Accenture and its leaders around AI reinvention and used data and AI to improve the communications function. In the new role she will oversee internal communications, global media relations, financial communications, public affairs communications and crisis management to align external and internal messaging for employees, investors and communities worldwide.
CMOs and CEOs Redefine Leadership in AI-Driven Marketing
ADWEEK convened a selected group of CMOs during the World Economic Forum in Davos for its inaugural Marketing Vanguard Inspiration Excursion, hosted at The Female Quotient Lounge in partnership with Adobe and Microsoft. The two‑day program, led by ADWEEK CEO Will Lee and Chief Brand and Community Officer Jenny Rooney, featured panels and podcast sessions on agentic AI, ethical AI, upskilling, human fulfillment, brand strategy, CxO alignment, and balancing growth with trust. Speakers included senior marketing leaders from Microsoft, Adobe, Workday, HP, Infosys, LinkedIn, Mammut, Ferragamo, Zurich Insurance, Kellanova and others. Sessions discussed operationalizing agent-based AI with governance and human‑in‑the‑loop controls, redefining marketing organizations for AI, and aligning CMOs with CEOs and CIOs around data, personalization and shared growth metrics.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.