MC
COMPANY

McAfee

McAfee is a consumer cybersecurity subscriptions for device, identity and privacy protection.

Analyst Perspective

McAfee is a US-based consumer cybersecurity software company focused on protecting individuals and families across devices, identity, privacy, and online activity. Its current product portfolio is centred on subscription plans such as McAfee+ and Total Protection, alongside related tools including VPN, password management, identity theft protection, scam detection, mobile security, and PC optimisation. The company primarily serves end consumers rather than enterprise IT teams. The business makes money mainly through annual subscription plans with tiered pricing, introductory discounts, auto-renewal, and feature-based upselling. Premium bundles increase revenue per household by adding identity monitoring, insurance-backed restoration services, VPN, and broader device coverage. Financially, McAfee is a large private company following its 2022 take-private transaction by an investor group led by Advent International and Permira.

Analyst Signal Briefing

Archived (Stand: 11 Jul 2026)

No new strategic signals in the last 90 days. Showing historical briefing.

Under Advent International’s ownership, McAfee continues to prioritise the mitigation of AI-driven threats, building on executive leadership under CFO Brian Herb. The company’s research recently highlighted the critical scale of deepfake voice scams, which are projected to cost consumers nearly $40 billion annually. This focus on vishing and likeness-detection aligns with Advent’s broader strategic expansion into the artificial intelligence sector—following its investments in OpenAI and Shield AI—and reinforces McAfee’s focus on securing digital identities against increasingly sophisticated social engineering tactics.

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Category Differentiation

This is the consumer cybersecurity company, not an adtech, martech, or enterprise SaaS vendor in the provided ontology. It is distinct from pure antivirus point products because its current offer is a broader consumer protection bundle covering identity, privacy and scam prevention.

McAfee: About

McAfee operates a recurring-revenue software model built around direct-to-consumer digital security subscriptions. It packages multiple protection layers into tiered plans, acquires users through its brand and online distribution, then seeks to increase lifetime value through renewals, family plans, and upgrades into higher-priced bundles with broader identity and privacy features.

How McAfee Works & Monetises

Business model analysis and core revenue streams

The company monetises chiefly through subscription-based consumer security plans sold on annual terms. Commercial mechanics include tiered packages, discounted first-year pricing, higher auto-renewal pricing, standalone utilities, and upsells into premium identity, VPN, and family coverage. Revenue is therefore primarily SaaS-style subscription income from consumers, with add-on and bundle expansion increasing average contract value.

Revenue Channels

Consumer security subscriptionsAnnual recurring software subscription
Premium identity protection tiersHigher-priced subscription upsell
VPN and privacy toolsBundled or standalone subscription add-on
Utility and optimisation toolsBundled or standalone subscription add-on

Products & Services in Categories

Verified structural categorizations from the graph

Recent Signals (McAfee)

t3nJul 23, 2026

LG Update Allegedly Installs Unwanted McAfee Software

LG is under scrutiny after reports that certain LG monitors installed an application via a Windows-driven update that displayed unsolicited McAfee trial pop-ups without a consent dialog. US channel Gamers Nexus documented the issue after buying an UltraGear 34GX900A-B, observing McAfee pop-ups on 31 of 32 boots and reporting the app requested broad system access. LG says the installs used Microsoft's Hardware Support App framework and that its App Installer has been running since 2024; the company denies programs were installed without user consent and says McAfee advertising was removed on July 13, 2026. Journalists and researchers raised privacy and GDPR concerns, citing possible data-collection permissions and voice-recording language in LG's webOS terms. The episode has revived scrutiny from media and legal authorities, including action by Texas Attorney General Ken Paxton.

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Cord Cutters NewsJul 10, 2026

Study: Deepfake Voice Scams Could Cost Americans $40B

An Insuranceopedia analysis estimates deepfake voice scams could cost Americans about $39.7 billion per year in a base-case scenario, using FTC median loss figures and surveys showing widespread exposure. The study cites research from Hiya, McAfee, the FTC, and U.S. Census data, and reports that roughly 25% of Americans received a deepfake voice call in the past year and that 77% of those victims reported losing money. Regulators and platforms are responding: the FCC adopted strengthened Know-Your-Customer rules for voice providers and proposed additional rules to hold providers accountable, while platforms have expanded likeness-detection tools. The article provides consumer tips to verify callers and avoid rapid-payment scams.

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State of StreamingApr 15, 2026

Pat McAfee Show Posts Best Quarter as Netflix Circles

ESPN reported that The Pat McAfee Show averaged 520,000 viewers in Q1 2026 — its best quarter ever — with record monthly averages in January, February and March and year-over-year gains of 16%, 28% and 25% respectively. The performance helped drive a broader 14% rise in ESPN’s daily studio programming. Industry coverage reports Netflix is the frontrunner to sign McAfee after his ESPN contract ends in 2028; Ari Emanuel (TKO’s executive chairman) is involved and is said to be positioning the next agreement as a broader platform partnership rather than a standard talent deal. The data both validates ESPN’s reported $85 million investment and quantifies what the network could lose: McAfee’s show outpaced most daily studio programs except late-night SportsCenter with Scott Van Pelt. Carucci Consultants’ Jean Carucci is quoted on McAfee’s audience strategy and advertiser appeal.

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McAfee: Frequently Asked Questions

What is McAfee?

McAfee is a consumer cybersecurity software company that sells subscription products for device security, identity protection, privacy, VPN and scam detection.

Who uses McAfee?

Its main users are individual consumers and families who want digital protection across PCs, phones, browsing, passwords and identity risks.

How does McAfee make money?

It mainly earns recurring revenue from annual consumer subscriptions, with higher-value plans and add-ons increasing spend per household.

Company Facts

Founded
1987
Headquarters
6220 America Center Drive, San Jose, California 95002, USA
Core Segment
B2C Consumer App / Platform
Company Size
>5,000
Official Link
mcafee.com