McAfee
McAfee is a consumer cybersecurity subscriptions for device, identity and privacy protection.
McAfee operates in the B2C Consumer App / Platform segment.
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Distinction
This is the consumer cybersecurity company, not an adtech, martech, or enterprise SaaS vendor in the provided ontology. It is distinct from pure antivirus point products because its current offer is a broader consumer protection bundle covering identity, privacy and scam prevention.
- Founded
- Unknown
- Headquarters
- 6220 America Center Drive, San Jose, California 95002, USA
- Core Segment
- B2C Consumer App / Platform
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about McAfee
McAfee: About
McAfee operates a recurring-revenue software model built around direct-to-consumer digital security subscriptions. It packages multiple protection layers into tiered plans, acquires users through its brand and online distribution, then seeks to increase lifetime value through renewals, family plans, and upgrades into higher-priced bundles with broader identity and privacy features.
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
McAfee: Market Position
McAfee is a US-based consumer cybersecurity software company focused on protecting individuals and families across devices, identity, privacy, and online activity. Its current product portfolio is centred on subscription plans such as McAfee+ and Total Protection, alongside related tools including VPN, password management, identity theft protection, scam detection, mobile security, and PC optimisation. The company primarily serves end consumers rather than enterprise IT teams.
The business makes money mainly through annual subscription plans with tiered pricing, introductory discounts, auto-renewal, and feature-based upselling. Premium bundles increase revenue per household by adding identity monitoring, insurance-backed restoration services, VPN, and broader device coverage. Financially, McAfee is a large private company following its 2022 take-private transaction by an investor group led by Advent International and Permira.
McAfee: Frequently Asked Questions
What is McAfee?
McAfee is a consumer cybersecurity software company that sells subscription products for device security, identity protection, privacy, VPN and scam detection.
Who uses McAfee?
Its main users are individual consumers and families who want digital protection across PCs, phones, browsing, passwords and identity risks.
How does McAfee make money?
It mainly earns recurring revenue from annual consumer subscriptions, with higher-value plans and add-ons increasing spend per household.
Go deeper into the McAfee ecosystem
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