Aura

Aura operates a bundled consumer software subscription model. It packages multiple digital safety functions into tiered plans for different household sizes, aiming to increase retention and average revenue per account by replacing several single-purpose security subscriptions with one platform. Value is created through continuous monitoring, risk alerts, remediation services and convenience from a unified user experience, while acquisitions broaden capabilities and cross-sell surface area.

Aura is a US-based consumer digital safety company that sells subscription software for identity theft protection, credit monitoring, privacy, device security and family online safety. Its core proposition is an all-in-one household bundle delivered through a unified application, combining monitoring, alerts, remediation support, VPN, antivirus, password management and parental controls.

The business primarily makes money from monthly and annual consumer subscriptions sold to individuals, couples and families, with additional distribution through partnerships and employee-benefit channels. Aura has also used acquisitions to expand its product suite, including Pango, FigLeaf and PrivacyMate, and has positioned itself around broader online safety rather than a single-point identity protection product.