Aura
Consumer subscription platform for identity, privacy and family digital safety.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 15 Network Drive, 3rd Floor, Burlington, Massachusetts 01803, United States
- Company size
- 501–1,000
- Market role
- Retailer & Marketplace
- Official website
- aura.com
What Aura does
Aura operates a bundled consumer software subscription model. It packages multiple digital safety functions into tiered plans for different household sizes, aiming to increase retention and average revenue per account by replacing several single-purpose security subscriptions with one platform. Value is created through continuous monitoring, risk alerts, remediation services and convenience from a unified user experience, while acquisitions broaden capabilities and cross-sell surface area.
Category differentiation
This Aura is the US consumer digital safety company, not an adtech, analytics or enterprise SaaS vendor. It is also distinct from unrelated companies using the Aura name in hardware, healthcare or productivity software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Aura is a US-based consumer digital safety company that sells subscription software for identity theft protection, credit monitoring, privacy, device security and family online safety. Its core proposition is an all-in-one household bundle delivered through a unified application, combining monitoring, alerts, remediation support, VPN, antivirus, password management and parental controls. The business primarily makes money from monthly and annual consumer subscriptions sold to individuals, couples and families, with additional distribution through partnerships and employee-benefit channels. Aura has also used acquisitions to expand its product suite, including Pango, FigLeaf and PrivacyMate, and has positioned itself around broader online safety rather than a single-point identity protection product.
Company news briefing
Briefing updated:
Building on its acquisition of Qoria and recent ASX listing, Aura has reported strong revenue growth and narrowing net losses driven by its scalable AI-powered identity security platform. The company is advancing its global online safety strategy, supported by new peer-reviewed research with UNC-Chapel Hill examining AI-related risks for children. These developments underscore Aura's focus on subscriber momentum and strategic consolidation as it transitions into a diversified leader within the digital safety and identity protection sector.
Business model & monetisation
Aura monetises chiefly through tiered B2C subscriptions billed monthly or annually, with lower effective pricing for annual commitments. Plans are segmented by household type such as individual, couple and family, and bundle identity monitoring, credit alerts, fraud remediation, VPN, antivirus, password management and parental controls into a single price. Additional revenue comes from add-on protections and channel distribution via enterprise and benefits partnerships.
- Consumer household subscriptions
- Monthly and annual subscription plans for individuals, couples and families
- Premium bundled protection tiers
- Higher-priced plans with broader coverage and insurance-backed protection
- Add-on protections
- Upsell features such as spam call filtering and related safety add-ons
- Enterprise and employee-benefit distribution
- Channel-based partnership revenue and sponsored access
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- McAfee
Consumer cybersecurity subscriptions for device, identity and privacy protection.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Investor Presentation Released: Aura
financials · Recorded impact score: 4/5
AI parsed presentation narrative: Aura is driving strong revenue growth and significantly narrowing its net losses through a scalable AI-powered identity security platform. The company is successfully expanding its subscriber base while executing a transformative global strategy, exemplified by the strategic acquisition of Qoria Limited to become a diversified leader in online safety. Key tailwinds mentioned: Subscriber Momentum, Strategic Consolidation.
Aura Launches Dedicated Investor Relations Website
Recorded impact score: 3/5
The previous consumer-focused page has been replaced with a formal IR portal featuring sections for Overview, Why Invest, News & Events, Financials, Governance, and Resources. The page notes that trading of AXQ CDIs on the ASX commenced on July 9, 2026, on a conditional and deferred settlement basis, with normal settlement expected on July 20, 2026.
Aura and UNC-Chapel Hill Peer-Reviewed Study Reveals How Kids Use AI Tools, Where Risks Still Emerge
Recorded impact score: 4/5
New peer-reviewed study from Aura and UNC-Chapel Hill on kids' use of AI tools and emerging risks.
Explore company relationships
Questions about Aura
What is Aura?
Aura is a consumer subscription platform for identity protection, credit monitoring, privacy, device security and family online safety.
Who uses Aura?
Its main users are individual consumers, couples, parents and families seeking bundled digital safety tools in one service.
How does Aura make money?
Aura mainly earns revenue from monthly and annual subscription plans, with some additional income from add-ons and partner distribution channels.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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