Cloud Cybersecurity & Infrastructure Resilience · B2B SaaS Provider
Aura
Consumer subscription platform for identity, privacy and family digital safety.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- United States
- Company size
- 501–1,000
- Market cluster / sector
- Cloud Cybersecurity & Infrastructure Resilience
- Market role
- B2B SaaS Provider
- Official website
- aura.com
What Aura does
Aura operates a bundled consumer software subscription model. It packages multiple digital safety functions into tiered plans for different household sizes, aiming to increase retention and average revenue per account by replacing several single-purpose security subscriptions with one platform. Value is created through continuous monitoring, risk alerts, remediation services and convenience from a unified user experience, while acquisitions broaden capabilities and cross-sell surface area.
Category differentiation
This Aura is the US consumer digital safety company, not an adtech, analytics or enterprise SaaS vendor. It is also distinct from unrelated companies using the Aura name in hardware, healthcare or productivity software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Aura is a US-based consumer digital safety company that sells subscription software for identity theft protection, credit monitoring, privacy, device security and family online safety. Its core proposition is an all-in-one household bundle delivered through a unified application, combining monitoring, alerts, remediation support, VPN, antivirus, password management and parental controls. The business primarily makes money from monthly and annual consumer subscriptions sold to individuals, couples and families, with additional distribution through partnerships and employee-benefit channels. Aura has also used acquisitions to expand its product suite, including Pango, FigLeaf and PrivacyMate, and has positioned itself around broader online safety rather than a single-point identity protection product.
Business model & monetisation
Aura monetises chiefly through tiered B2C subscriptions billed monthly or annually, with lower effective pricing for annual commitments. Plans are segmented by household type such as individual, couple and family, and bundle identity monitoring, credit alerts, fraud remediation, VPN, antivirus, password management and parental controls into a single price. Additional revenue comes from add-on protections and channel distribution via enterprise and benefits partnerships.
- Consumer household subscriptions
- Monthly and annual subscription plans for individuals, couples and families
- Premium bundled protection tiers
- Higher-priced plans with broader coverage and insurance-backed protection
- Add-on protections
- Upsell features such as spam call filtering and related safety add-ons
- Enterprise and employee-benefit distribution
- Channel-based partnership revenue and sponsored access
Products & capabilities
No products with linked sources are available in this view.
Unlock Full Intelligence Profile for Aura
Get unlimited access to corporate ownership, historical M&A transactions, verified tech stack telemetry, and live market signals in the interactive Knowledge Graph.
Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Competitors & alternatives
Track competitor shifts
Receive automated telemetry on strategic moves, acquisitions, and market share shifts across Aura's competitive landscape.
Consumer cybersecurity subscriptions for device, identity and privacy protection.
Identity decisioning and fraud prevention SaaS for financial institutions.
Fraud detection and identity risk scoring APIs for online platforms.
Enterprise identity security and privileged access management software.
Encrypted productivity and privacy software for consumers and businesses.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
E Ink Unveils Spectra™ 6 9-Color for Smoother, More Vibrant Images
Product & Platform Launch
E Ink Holdings (8069.TW) announced the release of Spectra™ 6 9-color, an expansion of its Spectra 6 ePaper platform from six to nine base colors, adding orange, cyan, and light green to the existing palette. The new system, which requires a system-on-chip (SoC) paired with an E Ink timing controller (TCON), enables finer color transitions and smoother images with less pixelation. The 9-color display module will initially be available in a 10-inch size, and Aura's Ink 10" cordless ePaper photo frame is among the first products to feature it, offering a 200 PPI display and up to three months of battery life. The announcement was made on November 10, 2026, from Billerica, Massachusetts.
- E Ink Spectra 6 9-color expands the palette from six to nine base colors, adding orange, cyan, and light green.
- The 9-color display module will be available starting in a 10-inch size.
Aura Launches Trusted Family Access to Help Families Protect Aging Loved Ones from Online Crime — Without Compromising Independence
Product & Platform Launch · Recorded impact score: 4/5
Aura has launched Trusted Family Access, a new feature to help families protect aging loved ones from online crime while maintaining their independence. The announcement was made on September 17, 2026.
Explore company relationships
Questions about Aura
What is Aura?
Aura is a consumer subscription platform for identity protection, credit monitoring, privacy, device security and family online safety.
Who uses Aura?
Its main users are individual consumers, couples, parents and families seeking bundled digital safety tools in one service.
How does Aura make money?
Aura mainly earns revenue from monthly and annual subscription plans, with some additional income from add-ons and partner distribution channels.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
2 publicly documented primary sources and citations linked across the market graph.
Continue your research on Aura
Open additional company details, personal Watchlists and your Strategic Intelligence Agent in Polaris7. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Daily intelligent monitoring · Verified primary sources.
Unlock full intelligence profile, ownership & live market signals