AdGuard

AdGuard creates value by offering privacy and traffic-filtering software that operates at browser, device and network level. It acquires users through free tools and trials, then converts part of that base into paid licences and subscriptions for advanced protection, cross-device use, VPN access, DNS management and bundled privacy services. The model combines software distribution, recurring subscriptions, freemium conversion and affiliate-led customer acquisition.

AdGuard is a Cyprus-based software company that develops consumer privacy and filtering products, including ad blocking software, a VPN, DNS filtering, a self-hosted network blocker, and email alias protection. Its core proposition is reducing ads, trackers, spam and malicious destinations across browsers, apps, devices and networks. The company primarily serves individual consumers and households, while AdGuard DNS also extends into organisational use cases through paid plans and centralised administration.