Observed Signal · May 8, 2025 · Thought Leadership · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
5G's Impact on Customer Experience Discussed by Verizon CRO
In a CMSWire podcast episode, Frank Boulben, CRO of Verizon Consumer Group, discusses how 5G is fundamentally transforming customer experience. He explains that 5G delivers order-of-magnitude improvements in speed, capacity, latency, and reliability, enabling new consumer experiences like real-time live streaming in crowded venues, fixed wireless home internet, and low-latency gaming. Combined with mobile edge computing, 5G unlocks augmented reality and virtual reality applications, creating a new platform for brands to deliver personalized, immersive interactions. Boulben highlights partnerships with the NFL, Snap, Meta, and Niantic as early examples. He advises customer experience leaders to monitor privacy regulations and invest in AI and machine learning to manage the growing data generated by these technologies. The episode emphasizes that brands should start exploring 5G-driven experiences, especially in gaming and entertainment, to stay ahead.
Discusses strategic implications of 5G for customer experience, but is not a breaking industry event or product launch. Provides insights relevant to MarTech and personalization.
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Key Takeaways & Evidence Grounding
- 5G delivers order-of-magnitude improvements in speed, capacity, latency, and reliability compared to 4G.
- Verizon has equipped all NFL stadiums with 5G ultra wideband and co-developed fan experience applications.
- Verizon has partnered with Snap, Meta, and Niantic to leverage 5G for AR/VR and data-heavy applications.
- Frank Boulben is the Chief Revenue Officer of Verizon Consumer Group.
- Brands are advised to prepare for evolving privacy regulations and invest in AI/ML for customer data management.
Connected Companies & Entities
9 Entities mapped“Frank Boulben is CRO of Verizon Consumer Group; Verizon has invested in 5G networks and stadium partnerships with the NFL....”
“Verizon worked with Snap to deploy data-hungry filters via 5G ultra wideband network....”
“Verizon is working with Meta on virtual reality....”
“Verizon has been working with Niantic and other gaming companies to take advantage of 5G....”
“Frank Boulben previously worked at Orange in Europe....”
“Frank Boulben previously worked at Vodafone in Europe....”
“Verizon partner for concerts to change fan experiences with 5G....”
“Frank Boulben previously worked at Rogers in Canada....”
“Verizon partnered with the NFL to equip stadiums with 5G and develop fan experience applications....”
Ontology Mapping & Concepts
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