Observed Signal · May 21, 2024 · Market Research / Survey · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Negative
25% Report AI-Driven Job Loss
A Zety-backed survey of 1,150 workers reveals that 25% have already lost their jobs due to AI, and 89% fear such losses. Despite the anxiety, AI usage is widespread: 99% of respondents use AI, with 71% applying it in daily work; 23% use it both professionally and personally, 48% exclusively in work, 28% only personally, and 1% report no AI usage. The data show age-based vulnerability: 43% of those 25 or younger, 27% of ages 26–40, and 19% over 41 have experienced AI-related job loss. Additionally, 95% are taking steps to improve AI skills, with 53% very interested and 47% somewhat interested in upskilling. The article also notes rising AI skill disclosures on LinkedIn and mentions tools from OpenAI, Google, Anthropic, and Meta as becoming standard for marketers. Dominika Kowalska (Zety) and Henrik Ihlo (LinkedIn DACH) are cited experts and commentators.
Significant survey-based insight into AI-driven job risk and upskilling, with broad implications for the workforce and advertising industry.
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Key Takeaways & Evidence Grounding
- Zety survey of 1,150 workers finds 25% lost their job due to AI.
- 89% of respondents fear losing their job to AI.
- 99% already use AI; 71% use AI in daily work; 23% use it both professionally and personally; 48% use AI only professionally; 28% only personally; 1% report no AI usage.
- Age breakdown for AI-related job loss: 43% (25 or younger), 27% (26–40), 19% (over 41).
- 95% of respondents are taking steps to develop AI skills; 53% very interested, 47% somewhat interested; 0% no interest.
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