Senior Marketing Manager, Demand Generation

The Senior Demand Generation Manager develops and executes multi-channel demand generation campaigns to drive pipeline and revenue growth. This role focuses on lead generation, nurturing, and marketing analytics.

This senior role leads demand generation marketing strategies to drive pipeline and revenue growth. Responsibilities include developing multi-channel campaigns, optimizing conversion funnels, and collaborating with sales to align marketing efforts with business goals.

This role leads demand generation strategy for B2B tech clients, owning client relationships end-to-end and driving high-level execution. It requires a senior operator who can navigate client tensions and deliver results in a fast-paced agency environment.

The Senior Demand Generation Specialist owns the execution of email programs, turning approved campaign briefs into production plans and maintaining data scorecards for informed decision-making. This senior individual contributor role also owns sponsorship operations for the annual user conference INSIGHT, working closely with the Senior Marketing Manager to influence campaign strategy and email schedules.

Execute Sourcepoint's go-to-market strategy and deliver compliance and revenue optimization tools to enterprise clients. Requires an experienced enterprise sales director to join the growing US sales team.