Refine Labs
B2B demand generation consultancy with subscription-based enablement products.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- 104 West 3rd Street Unit #1, Boston, Massachusetts, United States
- Company size
- 10–49
- Market role
- Agency & Consultancy
- Official website
- refinelabs.com
What Refine Labs does
Refine Labs operates a hybrid agency-and-subscription model. The business creates value by delivering specialised B2B demand generation services through embedded expert teams, combining strategic planning, paid media execution, creative development, and revenue-oriented measurement. It complements these labour-intensive services with subscription-based knowledge products and lightweight tools that package its methodologies into recurring digital offerings.
Category differentiation
Refine Labs is a B2B demand generation consultancy and enablement business, not a software-native marketing automation vendor or adtech platform. It should also be distinguished from generalist creative agencies by its explicit focus on pipeline and revenue measurement for B2B teams.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Refine Labs is a US-based private B2B marketing consultancy that provides managed demand generation, paid media, creative, and measurement services for marketing and revenue teams, especially in B2B SaaS. Its core offer is not software infrastructure but embedded service delivery: strategy, campaign execution, creative production, and performance measurement tied to pipeline and revenue outcomes rather than lead volume. The company makes money primarily through premium monthly retainers for managed services and secondarily through subscription products such as The Vault, a membership platform offering frameworks, templates, training content, and community access. Its customers are mid-market and enterprise B2B marketing, demand generation, and RevOps teams seeking an outsourced or embedded partner to modernise go-to-market execution.
Business model & monetisation
Refine Labs monetises through two main mechanisms. First, it charges recurring managed-service retainers for demand generation, media management, measurement, and creative execution, with pricing positioned as premium monthly engagements. Second, it sells subscription access to The Vault on monthly and annual plans for individuals and teams. It also uses tools such as the ROI Calculator as enablement and demand capture assets that support service sales and product adoption rather than as a clearly separate major revenue stream.
- Managed demand generation services
- Service Fee
- Creative production and execution services
- Service Fee
- The Vault membership subscriptions
- Software Subscription
- Planning and ROI tools
- Lead generation and upsell support
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Evan Hughes Named Chief Operating Officer of Refine Labs
Recorded impact score: 2/5
Refine Labs names Evan Hughes Chief Operating Officer, effective Oct. 1, 2026, as the agency expands its brand, demand, and expand services.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Director of Demand Generation(Senior) | Demand | Remote · North America | |
| Demand Generation Manager(Mid-Level) | Demand | Remote · North America |
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Questions about Refine Labs
What is Refine Labs?
Refine Labs is a private US-based B2B marketing consultancy that provides demand generation, paid media, creative, and measurement services, alongside a subscription learning product called The Vault.
Who uses Refine Labs?
Its customers are primarily mid-market and enterprise B2B marketing, demand generation, RevOps, and creative teams, especially in B2B SaaS.
How does Refine Labs make money?
It earns most of its revenue from managed-service retainers and adds recurring subscription income through The Vault membership product.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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