Business Development Manager, LoyaltyPlay
Location: London · Category: Sales & Business Development · Seniority: Mid-Level · Posted: September 17, 2026 · Verified: Oct 4, 2026
Role Overview & Description
About the company
Mistplay
mistplay.comRewarded mobile gaming platform for acquisition, loyalty, and monetisation.
Similar Positions in DACH
Related roles across advertising, media, and data
This role manages and develops relationships with clients from agency networks, independent agencies, media marketers, and other partners within the Growth & Partnerships division. It focuses on programmatic advertising and expanding strategic partnerships.
This role sources, negotiates, and manages high-value celebrity and talent deals to support user acquisition campaigns. The candidate builds a pipeline of celebrity opportunities, negotiates terms with agents, and collaborates with UA, creative, and production teams to turn deals into effective paid creative. Responsibilities include coordinating budgets and timelines, and using campaign results to refine talent selection and deal terms.
Manages client relationships and drives business growth in the Swiss market, focusing on account management and revenue expansion. Requires strong client management and sales skills.
This role drives e-commerce business development initiatives across BurdaForward's digital brands, identifying growth opportunities and managing partnerships. The focus is on expanding e-commerce revenue and strategic collaborations.
More Positions at Mistplay
3 more open roles
This role creates and edits high-converting video ads for user acquisition campaigns across paid social and programmatic channels. The Motion Designer works with Motion Designers, creative strategists, and UA managers to assemble video content combining UGC, mobile gameplay, kinetic typography, and animations. Responsibilities include end-to-end video editing, creating A/B test variants, and preparing raw footage for campaigns.
This role builds and scales the organic acquisition engine for Mistplay's rewarded gaming platform, owning levers like organic social, referral, and promo code programs. The Senior Manager leads an internal team and external agencies, working with performance marketing, product, brand, and analytics to make organic growth measurable and forecastable. Responsibilities include owning the organic growth roadmap, leading social media strategy, and cracking referral as a core growth channel.
This role leads creative excellence for Mistplay's marketing operations in APAC regions (South Korea, Japan, China), managing a team of artists and external agencies. The Creative Lead oversees the strategy and operational playbook of APAC design projects, ensuring data-driven creative output that achieves performance marketing metrics. Responsibilities include analyzing creative performance, driving culturalized innovation, and ensuring quality and compliance of all creative assets.
