Digital Marketing Manager

Manages digital content creation and social media channels to drive brand awareness and engagement. Develops content calendars, produces multimedia assets, and analyzes social performance.

The Content Marketing Manager will develop and execute content strategies to support Setupad's ad tech solutions, creating engaging materials that educate publishers and drive brand awareness. This role requires strong writing skills, SEO knowledge, and experience with content management systems, with a focus on the advertising technology industry.

This role manages the company's social media presence, including content creation, community management, and campaign execution across platforms for a digital advertising and technology firm.

The Manager Social within the Global Operations Centre (GOC) will lead a team of paid social specialists, ensuring high-quality delivery and enforcing best practices across regional teams in the US, Europe, and Asia. Responsibilities include developing relationships with counterparts, serving as an escalation point, and line managing 2-5 direct reports. Requires 3+ years of paid social campaign management experience, at least 1 year of leadership experience, and advanced English proficiency.

Develop and lead player acquisition strategies across EMEA. Work with top gaming publishers and performance campaigns across mobile, PC, and console. Collaborate with product, analytics, and sales teams to drive measurable growth.

Take ownership of the entire business development cycle. Manage media buying and publisher partnership teams. Generate new business opportunities with prospective clients and deliver effective sales and product demonstrations.

Search and connect to international supply resources. Work and kick off negotiations with international clients.