Director, Programmatic

Programmatic Director role overseeing programmatic advertising strategy and operations.

The Associate Director of Programmatic will lead programmatic buying strategies, oversee campaign execution, and manage a team of specialists. This role requires deep knowledge of DSPs, SSPs, and programmatic ecosystem to optimize performance and drive client growth.

This Director-level role leads programmatic operations for client accounts, providing strategic direction and managing a team of associates and managers. Responsibilities include formulating programmatic strategy, integrating programmatic efforts with broader media plans, and developing best practices for operational efficiency. Requires 6+ years of experience with major DSPs, ad servers, and brand safety/verification technologies, plus significant client-facing and team management experience.

This role leads a programmatic team within a global operations center, ensuring high-quality delivery and enforcing DV360 and TrueView best practices. The Senior Manager will train and coach team members, manage 2-5 direct reports, and serve as an escalation point. Requires 6-8 years of digital media experience with strong programmatic platform expertise.

This role leads the development, enhancement, and support of enterprise applications and reporting solutions built on Microsoft .NET and SQL Server. The director manages the full SDLC, optimizes database performance, and ensures reliable delivery across Development, UAT, and Production environments.

This role leads product management for WPP Media Solutions, defining product roadmaps and aligning delivery with business objectives. The director manages Product Owners, champions agile practices, and ensures engineering-ready requirements for data and AI platforms.

Leads media planning output for key clients in the UK, crafting strategic approaches and ensuring high-quality work. Manages a planning team, builds senior client relationships, and drives innovation in planning approaches and storytelling.