Manager, Media Activation Retail Search
Location: Chicago, United States; New York, United States · Category: Marketing & Growth · Seniority: Mid-Level · Posted: August 18, 2026 · Verified: Oct 21, 2026
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WPP Media
wppmedia.comGlobal media agency network with integrated AI marketing operations.
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This role leads retail search activation and strategy across major retail media networks like Amazon, Walmart, Instacart, Target, and Kroger. The manager is responsible for translating client business objectives into performance-driven search strategies, managing campaign execution, and optimizing keyword, bidding, and budget allocation to maximize ROAS. This position also involves developing junior talent, championing best practices, and leveraging platforms such as Pacvue, Skai, and Epsilon.
This role manages retail search media activation, focusing on optimizing paid search campaigns within retail media networks. It requires expertise in search platforms and retail media buying to drive performance and client growth.
This role leads retail search strategy and activation across platforms like Amazon and Walmart, focusing on sponsored search campaigns. The manager will develop keyword strategies, bidding methodologies, and product targeting to drive measurable sales growth. Deep expertise in retail media platforms and tools like Pacvue or Skai is required to optimize performance and mentor team members.
This manager role is dedicated to retail search marketing. The manager will develop and manage search campaigns specifically for retail clients, focusing on product-level and retailer-specific search strategies.
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