Marketing Vertical Marketing Senior Lead

This Senior Integrated Marketing Manager role owns the integrated marketing roadmap for B2B and Retail/Commerce verticals at StackAdapt. The manager will lead vertical strategy for marquee brand campaigns, build dedicated vertical programs, and own the vertical webinar program, translating revenue insights into campaign strategies. Requires 5+ years in integrated marketing, growth marketing, or demand generation, with experience running cross-functional, multi-channel campaigns from strategy through measurement.

Develops and executes marketing strategies, focusing on brand building, demand generation, and content marketing. Requires strong leadership and marketing expertise.

Lead product management for platform and marketing technology initiatives, collaborating with engineering and marketing teams to drive product strategy and execution.

Strategic marketing role owning programs end-to-end, managing marketing systems, and building partnerships. Requires experience in digital marketing programs like paid search, email, CRM, and SEO.

Leads a team of solutions engineers supporting enterprise sales for AfterShip's platform. Drives technical demonstrations and proof-of-concepts to showcase product capabilities and close deals.

This role analyzes revenue data to inform pricing, packaging, and go-to-market strategy for AfterShip, supporting cross-functional teams with data-driven insights to optimize revenue growth. The analyst will focus on revenue metrics and strategic decision-making.

Owns customer lifecycle marketing programs to drive engagement and retention for AfterShip's post-purchase platform. Leverages data and automation to optimize touchpoints and improve customer lifetime value.