Head of Demand Generation

This leadership role oversees demand generation strategy and execution for commercetools. The position is based in Boston and operates in a hybrid work model.

This role plans, executes, and optimizes programmatic ABM and full-funnel demand generation campaigns for Motive's Mid-Market segment. The Demand Generation Manager will partner with sales and marketing teams, manage channel execution, and leverage AI tools, requiring 5+ years of B2B demand generation experience.

Lead demand generation strategy and execution for B2B tech clients, owning client relationships end-to-end. Requires deep expertise in diagnosing marketing issues, building plans, and running campaigns, with a focus on board-level communication and campaign-level execution.

The Senior Demand Generation Manager develops and executes multi-channel demand generation campaigns to drive pipeline and revenue growth. This role focuses on lead generation, nurturing, and marketing analytics.

This role leads Optable's marketing strategy, focusing on positioning and demand generation for its privacy-first data infrastructure and agentic advertising platform. The Head of Marketing will drive brand awareness, build and lead the marketing team, and align marketing efforts with the company's growth objectives.

Manage relationships with agency clients, ensuring successful adoption and value realization of Optable's platform. Focus on retention, growth, and customer advocacy.

Design and implement technical solutions for customers using Optable's platform. Work with sales and product teams to ensure successful deployments and integrations.