Retail Media Market: Walmart Expands Gas Savings Network to 17,000 Stations

Walmart is expanding its Walmart+ membership gas discount program through a new partnership with CITGO, increasing the number of participating fuel stations from approximately 13,000 to over 17,000 locations across the United States, a roughly 30% growth. The expansion adds about 4,000 CITGO stations, significantly boosting geographic coverage in the Southeast, Midwest, and Northeast. Walmart+ members receive a 10-cent per gallon discount at participating CITGO stations, on top of existing discounts at Walmart, Exxon, Mobil, and Murphy stations, as well as Sam's Club fuel. The annual membership fee remains at $98. The move comes amid rising fuel prices, with the national average gasoline price reaching $4.44 per gallon. Walmart reports that members who used the fuel benefit weekly saved over $100 last year, offsetting the membership cost. This expansion underscores Walmart's strategy to enhance the value of its loyalty program by bundling everyday savings, thereby increasing customer retention and engagement.