Observed Signal · Jul 2, 2026 · Partnership · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
Publisher & Streaming Media Market: Visoon Duo at Screenforce; Welt, Rolling Stone Team Up
At the Screenforce Festival 2026, Visoon managing directors Kai Ladwig and Franjo Martinovic performed a Modern Talking parody to underline their message that media consumption is not 'black-and-white' and that TV, streaming, social and digital run in parallel. Frank Hoffmann presented the news channel Welt, saying the broadcaster has created 'save spaces' outside classic news and will spotlight luxury content from autumn, and announced a collaboration with Rolling Stone Deutschland called 'Musikergrillen'—a series inviting musicians to the Axel Springer roof. Paramount said it is consolidating Paramount+ and Pluto TV on a single technical platform, highlighted upcoming international and German content, and noted it will hold Champions League rights in Germany starting summer 2027.
Industry event coverage with publisher partnership and programming updates; Paramount platform consolidation and the Champions League rights (2027) are notable for advertisers but do not immediately shift industry-wide infrastructure or policy.
Wichtigste Kernpunkte & Evidenz
- Visoon managing directors Kai Ladwig and Franjo Martinovic performed a Modern Talking parody at the Screenforce Festival to promote the message 'It is not all black-and-white' about mixed media consumption.
- Welt (news channel) will run a joint 'Musikergrillen' project with Rolling Stone Deutschland that brings musicians to the Axel-Springer-Haus roof.
- Welt said it has created 'save spaces' for advertisers and will emphasize luxury-themed environments from autumn.
- Paramount is migrating Paramount+ and Pluto TV onto the same technical platform and highlighted programming including international titles and German productions such as 'Germany Shore'.
- Paramount stated it will hold Champions League rights for Germany beginning in summer 2027.
Connected Companies & Entities
5 Entities mappedAxel Springer
Digital publisher monetising news audiences through ads and subscriptions.
“'Musikergrillen' will take place on the roof of the Axel-Springer-Haus, where musicians are invited to be grilled....”
Paramount
Media owner spanning streaming, TV networks and film studios.
“Paramount said its two streaming services Paramount+ and Pluto TV will move to the same technical platform and previewed content and rights ...”
Visoon
German media sales house for TV, CTV and programmatic video.
“Visoon's core message at this year's Screenforce screening was 'It is not all black-and-white - look at it more colorfully', and the company...”
Screenforce
DACH TV advertising research, training and industry marketing initiative.
“The story reports on activity at the Screenforce Festival 2026, where Visoon presented its screening and music act....”
WELT
German publisher and broadcaster behind the WELT news brand.
“Frank Hoffmann presented his news channel Welt, describing 'save spaces' for advertisers and announcing programming and events such as the '...”
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