Cinema Market: US Movie Attendance Down 248M Since 2019; Revenue Up

North American box office revenue in summer 2026 is recovering in raw dollars even as attendance lags well behind 2019 levels. Through mid‑August 2026 cinemas sold 547.1 million tickets versus 795.9 million in the same 2019 period, a decline of about 248 million admissions. Higher average ticket prices (now above $13, with premium formats like IMAX averaging $18.46) plus demand for large‑format and luxury auditoriums have pushed projected summer revenue toward roughly $4.5 billion. The physical footprint has shrunk—Omdia counted 44,283 screens in 2019 and more than 7,000 had closed by the end of last year—and studios released fewer titles this summer. Several 2026 event films crossed $1 billion worldwide, and unexpected low‑budget hits also contributed. The industry is converting fewer visits into more revenue, raising questions about long‑term reach and the health of cinema as a mass media channel.