Observed Signal · Aug 8, 2026 · Earnings Report · Source: Retail-News · Impact: 4/5 · Sentiment: Negative
Financials Market: Under Armour Cuts Revenue Outlook, Keeps Profit Targets
Under Armour reported a 3% year-on-year revenue decline in Q1 of fiscal 2027 to $1.1 billion and has lowered its full-year revenue outlook to a mid-single-digit decline due to weaker demand, particularly in North America and Asia-Pacific. North America revenue fell 9% to $610 million while international revenue rose 5% to $490 million, with EMEA up 12%. Gross margin improved by 5.9 percentage points to 54.1% (partly due to reimbursement of prior duty costs). Operating income was $47 million (adjusted $52 million) and net income was $1 million (adjusted $21 million). Restructuring charges were $6 million in Q1, with cumulative program costs of $266 million and an expected total of about $305 million; the program is to be largely completed by end-December 2026. The company reaffirmed its operating income and adjusted EPS targets and emphasized cost discipline and a premium strategy.
This is a corporate quarterly earnings report for a major consumer brand showing revenue weakness and a lowered revenue outlook — relevant to retail media budgets, marketing planning, and advertiser demand.
Wichtigste Kernpunkte & Evidenz
- Under Armour Q1 fiscal 2027 revenue fell 3% year-on-year to $1.1 billion.
- North America revenue declined 9% to $610 million; international revenue increased 5% to $490 million; EMEA grew 12% while Asia-Pacific was down.
- Gross margin rose 5.9 percentage points to 54.1%; operating income was $47 million (adjusted $52 million); net income was $1 million (adjusted $21 million).
- Under Armour lowered its full-year revenue outlook to a mid-single-digit decline but confirmed its operating income and adjusted EPS guidance.
- Restructuring charges in Q1 were $6 million; cumulative restructuring costs are $266 million with total expected around $305 million; program expected largely complete by December 31, 2026.
Verknüpfte Unternehmen
4 verknüpfte UnternehmenUnder Armour
Globale Sportswear-Marke, die hochentwickelte Sportbekleidung, Schuhe und Accessoires über ein hochgradig integriertes Direct-to-Consumer-Digital-Commerce-Ecosystem vertreibt.
“Under Armour started fiscal 2027 with a 3 percent revenue decline....”
RETAIL-NEWS.de
B2B-Fachmedium und News-Plattform für den Einzelhandel und E-Commerce im deutschsprachigen Raum.
“Published by Retail-News editorial team (article by Retail-News Redaktion)....”
Amazon
Globale Commerce-, Cloud-, Advertising- und Abonnement-Plattform.
“Promotional/link context in the article: 'Now discover on Amazon' (book promotion)....”
Fiverr
Marktplatz für Freelancer-Dienstleistungen, Business-Tools und Verkäufer-Promotion.
“Displayed as an advertisement provider within the article (Fiverr ads)....”
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