People Market: Social Media Expert Hans Neubert Returns to L'Oréal

Hans Neubert, a social media expert, has rejoined L'Oréal after a four-year absence. He will lead social media and advocacy for the Kérastase and Shu Uemura brands in the DACH region. Neubert previously worked at L'Oréal on brands like Kiehl's, IT Cosmetics, and Maybelline New York. He announced his return on LinkedIn, expressing enthusiasm for driving social media, influencer, and PR activities. Before returning, he spent about 1.5 years as a consultant at the Berlin-based social media agency charles & charlotte. The article highlights Kérastase's strong performance, contributing to the Professional Products division's €5.2 billion revenue in 2025. Neubert also serves as chairman of the Bundesgesellschaft für digitale Medien and hosts the podcast "Das Urteil".