Observed Signal · Sep 7, 2026 · Hiring · Source: Meedia · Impact: 1/5 · Sentiment: Positive
Brand Marketer Appointment Market: Gesa Geissel Promoted to Marketing Director at Henkel Beauty
Gesa Geissel has been promoted to Marketing Director for Beauty Care in the German-speaking region (DE-CH) at Henkel Consumer Brands. She now oversees the marketing for hair and body care brands including Schwarzkopf, Syoss, Fa, and Gliss in Germany and Switzerland. Geissel joined Henkel in 2006 after starting her career at BBDO and has worked in the cosmetics division since. She reports to Simone Gudlick, VP Marketing DE/CH. This appointment comes as Henkel has consolidated its media and creative agency accounts with WPP agencies this year.
Personnel change at a major advertiser (Henkel) with minimal AdTech industry impact.
Key Takeaways & Evidence Grounding
- Gesa Geissel was promoted to Marketing Director Beauty Care DE-CH at Henkel Consumer Brands, effective September 2026.
- She is responsible for marketing the hair and body brands Schwarzkopf, Syoss, Fa, and Gliss in Germany and Switzerland.
- Geissel reports to Simone Gudlick, VP Marketing DE/CH, and started her career at BBDO before joining Henkel in 2006.
- Henkel has consolidated its creative and media agency duties with WPP agencies this year.
Connected Companies & Entities
5 Entities mappedOmnicom
Global advertising holding company with media, commerce, PR and data capabilities.
“An article title 'Henkel verlegt sich ganz auf WPP, Omnicom hat das Nachsehen' mentions Omnicom as losing the account....”
BBDO
Global advertising agency network for strategy, creative and media execution.
“Gesa Geissel started her career at BBDO before moving to Henkel in 2006....”
Henkel
Global adhesive and consumer brands manufacturer and advertiser.
“Henkel Consumer Brands, the FMCG manufacturer, promoted Gesa Geissel to Marketing Director Beauty Care DE-CH....”
GroupM
Legacy media buying and planning network within WPP.
“Related article title 'GroupM gewinnt europäisches Media-Mandat von Henkel' indicates GroupM won a European media mandate from Henkel....”
WPP
Global marketing services group with agencies, media operations and AI software.
“Henkel has consolidated its media and creative agency tasks with WPP agencies....”
Ontology Mapping & Concepts
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