Observed Signal · Sep 7, 2026 · Hiring · Source: Meedia · Impact: 1/5 · Sentiment: Positive
Brand Marketer Appointment Market: Gesa Geissel Promoted to Marketing Director at Henkel Beauty
Gesa Geissel has been promoted to Marketing Director for Beauty Care in the German-speaking region (DE-CH) at Henkel Consumer Brands. She now oversees the marketing for hair and body care brands including Schwarzkopf, Syoss, Fa, and Gliss in Germany and Switzerland. Geissel joined Henkel in 2006 after starting her career at BBDO and has worked in the cosmetics division since. She reports to Simone Gudlick, VP Marketing DE/CH. This appointment comes as Henkel has consolidated its media and creative agency accounts with WPP agencies this year.
Personnel change at a major advertiser (Henkel) with minimal AdTech industry impact.
Wichtigste Kernpunkte & Evidenz
- Gesa Geissel was promoted to Marketing Director Beauty Care DE-CH at Henkel Consumer Brands, effective September 2026.
- She is responsible for marketing the hair and body brands Schwarzkopf, Syoss, Fa, and Gliss in Germany and Switzerland.
- Geissel reports to Simone Gudlick, VP Marketing DE/CH, and started her career at BBDO before joining Henkel in 2006.
- Henkel has consolidated its creative and media agency duties with WPP agencies this year.
Verknüpfte Unternehmen
5 verknüpfte UnternehmenOmnicom
Globale Werbeholding mit integrierten Kompetenzen in den Bereichen Media, Commerce, PR und Datenanalyse.
“An article title 'Henkel verlegt sich ganz auf WPP, Omnicom hat das Nachsehen' mentions Omnicom as losing the account....”
BBDO
Globales Werbeagenturnetzwerk für integrierte Markenstrategie, Kreation und Media-Execution.
“Gesa Geissel started her career at BBDO before moving to Henkel in 2006....”
Henkel
Henkel ist ein weltweit führender Konsumgüter- und Klebstoffhersteller, der als globaler Advertiser durch First-Party-Datenstrategien und Retail-Media-Integrationen seine Marktpräsenz optimiert.
“Henkel Consumer Brands, the FMCG manufacturer, promoted Gesa Geissel to Marketing Director Beauty Care DE-CH....”
GroupM
GroupM bündelt als führendes WPP-Netzwerk globale Media-Investitionen und strategische Planung für Großkonzerne.
“Related article title 'GroupM gewinnt europäisches Media-Mandat von Henkel' indicates GroupM won a European media mandate from Henkel....”
WPP
Globaler Werbe- und Marketing-Holding-Konzern, der integrierte Agenturdienstleistungen, Media-Einkauf und KI-gestützte Enterprise-Software anbietet.
“Henkel has consolidated its media and creative agency tasks with WPP agencies....”
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