Observed Signal · Sep 14, 2026 · Hiring · Source: Meedia · Impact: 1/5 · Sentiment: Positive
People Market: Social Media Expert Hans Neubert Returns to L'Oréal
Hans Neubert, a social media expert, has rejoined L'Oréal after a four-year absence. He will lead social media and advocacy for the Kérastase and Shu Uemura brands in the DACH region. Neubert previously worked at L'Oréal on brands like Kiehl's, IT Cosmetics, and Maybelline New York. He announced his return on LinkedIn, expressing enthusiasm for driving social media, influencer, and PR activities. Before returning, he spent about 1.5 years as a consultant at the Berlin-based social media agency charles & charlotte. The article highlights Kérastase's strong performance, contributing to the Professional Products division's €5.2 billion revenue in 2025. Neubert also serves as chairman of the Bundesgesellschaft für digitale Medien and hosts the podcast "Das Urteil".
Individual hiring within a major advertiser, moderate relevance to AdTech/MarTech industry.
Key Takeaways & Evidence Grounding
- Hans Neubert rejoined L'Oréal to lead Social & Advocacy DACH for Kérastase and Shu Uemura.
- He previously worked at L'Oréal four years ago on brands like Kiehl's, IT Cosmetics, and Maybelline New York.
- Before rejoining, he was a consultant at Berlin-based social media agency charles & charlotte for about 1.5 years.
- L'Oréal's Professional Products division generated €5.2 billion revenue in 2025, with Kérastase achieving double-digit growth.
- Neubert announced his move on LinkedIn.
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