Observed Signal · Jul 24, 2026 · Conference Presentation · Source: PocketGamer.biz · Impact: 2/5 · Sentiment: Positive
Rovio: Live Ops Shifted Mobile Games to Event-First
At Pocket Gamer Connects Barcelona, Anastasiya Kara, lead product manager at Rovio, argued that live operations (live ops) have transformed mobile games from a core-first model to an event-first model, driven by time-limited events, offers, content updates and retention strategies. She traced modern live ops features back to social casino titles like Slotomania and cited Clash of Clans, Coin Master and Royal Match as examples of escalation in social, gating and monetisation mechanics. Kara highlighted a new wave where hypercasual cores are adopting full live ops — Color Block Jam is the cited example — and predicted further cross-genre feature adoption (mini-games, merge mechanics, pets) and continued copycatting across studios.
Highlights an ongoing trend in mobile game monetisation—live ops becoming the primary engagement and revenue driver and hypercasual titles adopting live ops—which is relevant to game studios and mobile monetisation strategies but not a platform-level AdTech shift.
Wichtigste Kernpunkte & Evidenz
- Anastasiya Kara is lead product manager at Rovio and spoke about live ops at Pocket Gamer Connects Barcelona.
- Kara argued live ops shifted mobile games from a core-first to an event-first model centered on time-limited events, offers, content updates and retention tactics.
- She traced many modern features back to social casino titles such as Slotomania and cited Clash of Clans, Coin Master and Royal Match as influential examples.
- Kara said user-acquisition marketing drove rapid revenue growth (citing a 161% revenue climb around the 2019 UA boom) and intensified in-game feature escalation.
- Kara highlighted hypercasual titles adopting live ops, naming Color Block Jam as an example that added albums within 10 months.
Verknüpfte Unternehmen
5 verknüpfte UnternehmenScopely
Investor / PELive-Ops-Publisher und Technologie-Plattform für Free-to-Play-Videospiele auf Mobilgeräten, PC und Konsolen.
“Kara joined the industry at Gameloft before working with Product Madness, Scopely's Monopoly Go and now Rovio....”
Rovio
Publisher von Mobile Games, bekannt für die Angry Birds-Franchise und Rovio Ads.
“Anastasiya Kara, lead product manager at Rovio, spoke at Pocket Gamer Connects Barcelona....”
Aristocrat
Führender Gaming-Anbieter für Casinohardware, Gaming-Plattformen und Mobile Games.
Pocket Gamer
Pocket Gamer ist ein führender B2B-Medien- und Event-Operator im globalen Mobile-Gaming-Sektor, der Fachmedien, Konferenz-Plattformen und First-Party-Werbenetzwerke orchestriert.
“The session was covered on pocketgamer.biz and took place at Pocket Gamer Connects Barcelona....”
Gameloft
Globaler Publisher von Mobile- und Multiplattform-Games mit integrierten In-Game-Advertising-Lösungen und maßgeschneiderten B2B-Gaming-Services für Brands und Telekommunikationspartner.
“Kara joined the industry at Gameloft before working with Product Madness, Scopely's Monopoly Go and now Rovio....”
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