Observed Signal · Sep 8, 2026 · Product Launch · Source: DWDL · Impact: 1/5 · Sentiment: Positive
E-Commerce Market: ProSieben Show Producer Launches Tween Skincare Brand Milly&Elly
Daisy Rosemeyer-Elbers, former ProSieben executive producer known for Joko and Klaas shows, has co-founded Milly&Elly GmbH with Andjela Emmerich, a former Avantgarde agency employee. The startup targets the gap in the German market for skincare tailored to girls aged 10-14, offering four products formulated with mild ingredients. The brand launches after 1.5 years of development and six-figure investment. Dermatologist Christina Schnopp advises. Products will initially sell online and later expand to drugstores. The company is based at Bavaria Film grounds in Geiselgasteig.
Niche consumer brand launch with marketing potential; limited direct AdTech relevance.
Wichtigste Kernpunkte & Evidenz
- Daisy Rosemeyer-Elbers and Andjela Emmerich founded Milly&Elly GmbH.
- Milly&Elly launches four skincare products for girls aged 10-14.
- The brand required 1.5 years of development and a six-figure investment.
- Products include cleansing foam, toner spray, moisturizer, and lip balm.
- Milly&Elly plans to expand from online to physical drugstore retail.
Verknüpfte Unternehmen
2 verknüpfte UnternehmenAVANTGARDE
Agentur für Brand Experience und Live-Marketing bei Enterprise-Aktivierungen.
“Andjela Emmerich was previously employed at Munich's communications agency Avantgarde....”
ProSiebenSat.1
Deutscher Medienkonzern, der lineares Fernsehen, Video-Streaming, Werbevermarktung und digitale Abonnements vereint.
“Daisy Rosemeyer-Elbers left ProSiebenSat.1 at the end of 2023 after 21 years....”
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